Rising STARS

This new generation is all about soft power.

- NOEL KHOO

Gone are the days we blindly purchase our skincare products; skincare today is more about making informed choices. As we grow more mindful of what we are feeding our skin, we are also craving more knowledge about formulas and ingredients, and this newfound consciousness is ushering some ingredients into their well-deserved spotlight.

Ingredients like glycolic acid, azelaic acid and salicylic acid were once the headliners for their exfoliating prowess and transformative effect on the complexion. However, their time in the limelight has paved the way for a new generation of rising ingredients, ones that prioritise the resilience of the skin with restoring and revitalising properties. These ingredients, with their gentle yet profound action, strengthen the skin’s barrier and promote enduring health like a cosy blanket. Of course, it doesn’t mean we have fallen out of love with our exfoliating heroes, but rather, we are embracing a more holistic and balanced approach to taking care of our skin.

ALGAE