Who's WHO

These next-gen famous offspring are here to dominate the fashion industry.

- JOAN KONG

The term “nepo babies” — short for “nepotism babies” — is undoubtedly one of the hottest topics in recent years. Typically referring to children of industry insiders who have a leg up in their careers due to their family background, the phenomenon, which runs rampant in any industry, seems to receive the loudest backlash in entertainment and fashion. Just take a look at all the biggest names in modelling right now: Kendall Jenner, Gigi and Bella Hadid, and Kaia Gerber. Yes, we can acknowledge that they won’t be able to reach where they’re at without hard work on their end, but that goes hand-in-hand with agreeing that having famous parents is a value-add.

With the fashion industry constantly finding new faces to feature, a slew of luxury brands have started featuring next-generation elites in their runway shows or campaigns. And here’s a list of new names to keep up with.

EVE JOBS
Age: 25
Famous parent: Steve Jobs

The youngest daughter of Apple founder, Eve Jobs, who made her runway debut in 2021 and signed with DNA Model Management in 2022, is already a Louis Vuitton darling. Before she starred in the French Maison’s Autumn/Winter 2022 campaign, the 25-year-old regularly attended the brand’s shows. This year, she was dressed by the House for her Met Gala debut.