Best Of Both Worlds
MEN'S FOLIO Malaysia|April 2023
Preserving house codes and decades, even centuries-long wealths of history was once a preference. Today, as these same brands have realised the power of collaborations, the watchmaking industry is all about finding the right partnerships.
Daniel Goh
Best Of Both Worlds

Patek Philippe x Cortina Watch Ref. 5057G-010 

There is an understated importance between a watch brand and its retailers as the retailers are often the first point of contact between any prospective customer and the brand. Therefore, it is of the utmost importance that the values of both sides line up. This is the case for Patek Philippe and Cortina Watch where both founding families have spent the last five decades cultivating both business and personal friendship. For the 50th anniversary of Cortina Watch, Patek Philippe created the Ref. 5057G-010 Calatrava in white gold. This follows a gold version of the watch that was made for them in 1997 to celebrate Cortina’s 25th anniversary. The unique design of the watch includes the use of pear-shaped hands and an original hand-guilloché hobnail bezel. Normally there are only two rows of this pattern but Patek Philippe created the bezel with three rows in this edition for collectors and is limited to 100 pieces.

Richard Mille RM UP–01 Ferrari

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