In Conversation With Maxime Plescia-Büchi

Interview

- Zara Zhuang

Could you share a little about your design inspiration for this edition?

The inspiration itself is the same and not something we started from scratch. It's an ongoing process and each watch is like a snapshot of a moment - a progression in the reflection. If you take the first, second and third [editions], you see the first design sitting on top before progressively spreading inside deeper and taking over the object while appropriating each aspect of the watch.

Take each iteration of the watch the first, second and third, and compare the amount we changed with the original [Hublot] Big Bang and Spirit of Big Bang. The first is probably 30%, 55% in the second and around 70% of the third is redesigned and reconceptualised based on my design approach. A big and pragmatic part was ensuring we kept Hublot's big sports watch identity while making it wearable. I like watches that either feel part of you that you don't notice wearing or feel good that you enjoy touching.

So it has to be very comfortable.

Exactly. I wanted the watch to feel like you're missing something if you don't put it on in the morning, the feeling you get when you forget to take your bag or wear your glasses. I want it to be the extension of the wearer it's not an add on.

Just now, you mentioned how this being the third edition, the through line that came about was that you keep modifying from the previous edition.