Signature Of Elegance

How does Piaget's philosophy "Always Do Better Than Necessary" resonate with Thai Actor "Apo" Nattawin Wattanagitiphat? Men's Folio reveals that and more in an interview with the maison's recently appointed global ambassador.

- Asaph Low

Earlier at the watchmaking premiere — Watches & Wonders Geneva — Thai actor “Apo” Nattawin Wattanagitiphat sprinkled a healthy dose of stardust at the maison’s booth as he made an appearance alongside actors Lee Junho and Ella Richards. Apo’s standing with Piaget then was still amicable, being Piaget’s Friend of the Maison. That status has since changed after Apo was announced as Piaget’s global ambassador in mid-April 2024, shortly after Watches & Wonders Geneva concluded.

“It is an honour to have Apo be a part of this new creative dynamism. Just like Andy Warhol or Salvador Dali in the past, he has this trailblazing attitude that inspires everyone around him and creates a new light. One that never fades,” says Fatemeh Laleh, Piaget’s global director of communications and image. After spending some time with Apo in Geneva for an exclusive soundbite, Men’s Folio followed up with an interview about his newly appointed role and more.

IT WAS YOUR FIRST TIME ATTENDING WATCHES & WONDERS WITH PIAGET IN GENEVA. YOU MUST BE REALLY EXCITED TO BE PART OF THIS INCREDIBLE EXPERIENCE.