Transcendent Allure

Men's Folio examines two of Cartier's recent creations and speaks to Pierre Rainero, image, style and heritage director of Cartier about the Maison's ingenious mastery of shapes and objects

- Asaph Low

Creating icons from everyday shapes and inconspicuous objects is an art form French jeweller Cartier has mastered for over a century. Cartier's ingenious mastery of design embeds itself in these precious creations, contemporary yet timeless. At the heart of the allure is Cartier's Culture of Design, the sacred design philosophy held up by four pillars - the purity of the line, the accuracy of the shape, the precision of proportions and precious details. Together, these principles reverberate throughout Cartier's ebb and flow, transcending eras with an irresistible aura.