Famous French luxury fashion house Dior has commissioned Philippe Starck (supposed to be World's No 1 interior designer) to put a contemporary twist on a classic piece of seating for Milan Design Week 2022, complete with an immersive installation at Palazzo Citterio Philippe Starck is the latest designer to put his stamp on Dior's Louis XVI Medallion chair, creating 24 interpretations for the French brand's presentation at Milan Design Week 2022.
The Louis XVI Medallion chair dates back to the late 18th century, and has been associated with Dior since 1947, when decorator Victor Grandpierre selected it for Monsieur Dior's shows at 30 Avenue Montaigne. A version of the chair, upholstered in blue-and-white toile de Jouy, is part of the Dior Maison collection today.
While Dior commissioned 17 international designers and artists to reinterpret the Medallion chair for its Milan exhibition last year, this year's presentation focuses on Starck alone - a reflection of the designer's singular stature and renown.
Whereas some people have been searching for years for the perfect little black dress, I dreamed of the perfect little chair,' recalls Starck. He was drawn to the Louis XVI chair for its 'ergonomics, ecology, symbolism and culture - it is a real exercise in style, extremely complex and precise'.
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