Tell us about your role as the Chief Marketing Officer.
As the head of marketing and communications, I oversee Kapsons’ advertisements, brand building, E-commerce marketing, and public relations.
What is the marketing strategy of the brand and the target audience?
Supporting other businesses in their growth is the primary concern of Kapsons Retail. Helping them rise on different e-retail portals, for instance, Amazon and Flipkart, be it by aiding their branding, photoshoots, or advertising, Kapsons Retail provides a platform and expertise that would help the brands reach their full potential and goals.
According to you, which is the best medium of advertising for your brand? Why?
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Esta historia es de la edición December 2022 de Urban Melange.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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