SPEED OF LIGHT
Vogue Philippines|June 2024
In a constantly moving world, how do we capture fleeting moments?
SPEED OF LIGHT

"THE RISE OF CAMERA PHONES SIGNALED A MOVE TOWARD THE MASS EMBRACING OF DOCUMENTING THE MUNDANE," says author and social media theorist Nathan Jurgenson. For a majority of the general public, the phone camera has become a part of their day to day. "Pics of lunch, pets, your shoes became a kind of ambient metadata of everyday life," he adds.

This observation, taken from one of his written works titled The Social Photo: On Photography and Social Media, discusses the smartphone in the realm of photography, and how this "ambient metadata" in the form of images has become a large part of modern life, with billions of photos shared across social media platforms.

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