This partnership between the Big Boss star and the young, fun makeup brand is expected to further cement SUGAR POP’s position as a fan favorite and create new opportunities for mass customer acquisition, especially with the Gen Alpha and Gen Z audiences in India that are new to makeup. Shehnaaz will be first seen in a short digital introductory campaign that reinforces the brand’s USP of easy-to-use high-quality makeup products and announces her as the face of the brand.
The frame opens with Shehnaaz being her bubbly self, super excited to make an announcement, asking the audience whether they’d like to be a ‘POP Star’. Followed by the ultimate reveal of SUGAR POP products, where she demonstrates using the extensive range of beginner-friendly makeup in short simple steps. The video blends her spontaneous personality with the vibrant brand persona as she showcases the brand’s range of must-have makeup products.
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