From Oven to Heart: Packaging That Bakes Emotional Connections and Boosts Sales
Food Marketing & Technology - India|July 2024
There’s something irresistibly comforting about bakery products - the golden crust of freshly baked bread, the sweet aroma of pastries, and the delightful crunch of cookies. Each bite evokes warmth and nostalgia, making bakery treats a universal symbol of love and indulgence, perfect for any occasion or simple daily joys.
Kinnari Gala
From Oven to Heart: Packaging That Bakes Emotional Connections and Boosts Sales

Whether the mood is sad, happy, or celebratory, bakery products are like best friends, offering comfort and joy with every bite. Their warm, inviting flavours provide solace during tough times and add sweetness to life's happiest moments, making them a beloved companion in any emotional state.

Baking Up Emotional Connections Through Packaging

For every bakery brand, creating that emotional connection with their customers begins with their packaging. From the moment the customer receives the box to the unboxing experience, every detail matters. Thoughtfully designed packaging that captures the essence of the brand can evoke a sense of anticipation and delight, ultimately leading to that cherished smile on the customer’s face. This emotional connection is key to building lasting relationships and brand loyalty.

Crafting Sweet Stories Through Packaging

In the competitive world of bakery products, packaging serves as more than just a protective layer; it’s a powerful medium for storytelling. This connection is vital for fostering loyalty and repeat purchases.

Storytelling through packaging involves conveying the brand’s history, values, and unique selling points in a way that resonates with the consumer. For instance, a bakery that emphasises its use of organic, locally-sourced ingredients can highlight this commitment through earthy tones, rustic designs, and detailed narratives printed on the packaging. This not only informs but also engages customers who value sustainability and quality.

Moreover, incorporating personal touches such as handwritten notes, whimsical illustrations, or nostalgic imagery can evoke fond memories and create a sense of warmth and familiarity. These elements make the unboxing experience delightful and memorable, turning a simple purchase into an emotional journey.

Esta historia es de la edición July 2024 de Food Marketing & Technology - India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición July 2024 de Food Marketing & Technology - India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE FOOD MARKETING & TECHNOLOGY - INDIAVer todo
Avocados: Health Benefits And Sustainable Cultivation
Food Marketing & Technology - India

Avocados: Health Benefits And Sustainable Cultivation

ATTRACTIVE GROWTH SEGMENT - In only a few years, the avocado has developed from being a rather a and has become an integral part of modern cuisine and in restaurants throughout Europe and beyond.

time-read
7 minutos  |
June 2024
UFlex to Showcase Innovative and Sustainable Printing and Packaging solutions at DRUPA 2024
Food Marketing & Technology - India

UFlex to Showcase Innovative and Sustainable Printing and Packaging solutions at DRUPA 2024

U Flex Limited, India's largest multinational flexible packaging and solutions company, is participating in DRUPA 2024, the premier global trade fair for print and packaging innovations, scheduled to take place in Dusseldorf, Germany from March 28 to June 7, 2024.

time-read
1 min  |
June 2024
Hubergroup and Manroland Goss unite for Sustainable Packaging Innovation
Food Marketing & Technology - India

Hubergroup and Manroland Goss unite for Sustainable Packaging Innovation

Hubergroup, a global specialist in and chemicals, has partnered with manroland Goss web systems, a leading provider of web offset printing solutions, in a strategic collaboration.

time-read
1 min  |
June 2024
Technological Advancements in the Premium Flavour, Extract and Concentrate Industry
Food Marketing & Technology - India

Technological Advancements in the Premium Flavour, Extract and Concentrate Industry

Food Marketing & Technology Magazine had the privilege of hosting the fourth edition of their business webinar on “Technological Advancements in the Premium Flavour, Extract and Concentrate Industry” with Paul Ahn, Global Sales Manager, Flavourtech.

time-read
2 minutos  |
June 2024
Flavourtech's Origins: From Wine to Worldwide Flavor Solutions
Food Marketing & Technology - India

Flavourtech's Origins: From Wine to Worldwide Flavor Solutions

LEON SKALIOTIS, CEO of Flavourtech - Discover how Flavourtech, founded over 40 years ago by an innovative winemaker in Australia, evolved from addressing grape juice desulphiting to revolutionizing flavor extraction and concentration across various industries.

time-read
4 minutos  |
June 2024
How CPG Companies Can Adopt Better Sustainable Packaging Practices in 2024
Food Marketing & Technology - India

How CPG Companies Can Adopt Better Sustainable Packaging Practices in 2024

Sustainability has gone mainstream. With more switching to consumers environmentally friendly brands, it's become a central theme across all industries.

time-read
3 minutos  |
June 2024
The Evolution of the Protein Value Chain Sustainable Protein Systems for a Growing World
Food Marketing & Technology - India

The Evolution of the Protein Value Chain Sustainable Protein Systems for a Growing World

As the world's population is on course to surpass ten billion by 2050, our food systems face the challenge of providing sustainable nutrition without further harming harming the planet. Animal-based diets and the reliance on animal-derived proteins are significant contributors to environmental degradation and public health issues. Not only is the global population increasing, but the expanding middle class in developing nations is driving a surge in protein demand, intensifying the strain on our environment.

time-read
2 minutos  |
June 2024
Implementing the Technological Intelligence in Agricultural Produce
Food Marketing & Technology - India

Implementing the Technological Intelligence in Agricultural Produce

It is estimated that by 2050 the I world's population will be around 10 billion. From employment generation to contribution to National Income, agriculture is important to all of us as agricultural produce is the core on which we survive. It contributes a significant portion to the economic prosperity of the developed nations and plays an active part in the economy of the developing countries as well.

time-read
4 minutos  |
June 2024
Cocoa Crises: A Sweet Industry's Bitter Challenge
Food Marketing & Technology - India

Cocoa Crises: A Sweet Industry's Bitter Challenge

As a pastry chef and entrepreneur running a small-scale baking business, I have always believed in the magic of cocoa. From the velvety richness of couverture chocolate to the deep, earthy notes of cocoa powder to the creamy allure of cocoa butter, these ingredients are the essence of our creations.

time-read
3 minutos  |
June 2024
Ethylene Oxide (ETO) Detection in Ready-Made Spice Mixes: Ensuring Food Safety
Food Marketing & Technology - India

Ethylene Oxide (ETO) Detection in Ready-Made Spice Mixes: Ensuring Food Safety

INTRODUCTION - In the world of culinary delights, ready-made spice mixes hold a cherished place, adding convenience and flavour to countless dishes. However, recent concerns over food safety have brought to light the presence of ethylene oxide (ETO) in some of these products.

time-read
5 minutos  |
June 2024