Certain tastes are linked to cultural backgrounds, and by eating them, we not only satisfy our cravings, but also gain a sense of belonging. The development of processed Indian traditional meals has been driven by consumer tastes. The idea of traditional dishes in packaged form has also been supported by the demand for rapid cooking choices as a result of changing lifestyles. The most pressing issue currently facing Indian Traditional Food Processing (PITF) companies is product standardization by replicating homemade recipes on an industrial scale. The potential for growth in the Indian processed food sector is high due to consumer resistance to Western foods and positioning of current Western foods as “inbetween” meals or children’s snacks. PITF were created as a result of consumer preferences for traditional foods and a desire for convenience, so their potential remains untapped. Current dominance in the traditional processed foods sector by beverages, snacks, and sweets.
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