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Belle Magazine Australia
|August/September 2024
Forget the journey, for the Lancemore Hotel Group, it's all about the destination and showcasing high-end Australian design.
THERE’S SOMETHING TO BE SAID for having a favourite hotel group that’s identical across its locations – after all, relaxation can be found in familiarity. But the appeal of Lancemore is that each of its properties would appear completely out of place anywhere other than where they are. Here, the journey is irrelevant: it’s all about the destination. To ensure each property is a world unto itself, CEO Julian Clark and his team commission different designers for every one. The throughline is a commitment to Australian design.
Esta historia es de la edición August/September 2024 de Belle Magazine Australia.
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