TO THE RESCUE

Ambert Khoo on Samsonite Malaysia's Luggage Trade-in campaign and the company's commitment to protect the next generation of turtles

- ALEX LOW

SAMSONITE ANNOUNCED THE return of their annual Luggage Trade-in campaign, and it is bigger and better than ever. The campaign directs the attention to three of Samsonite's most popular and skilfully crafted luggage - the MAGNUM ECO, ENOW, and VARRO. In line with the brand's sustainable mission, consumers can enjoy up to 40% off when they trade in their preloved luggage - regardless of the brand, the size, as well as the condition.

Through its renowned campaign, Samsonite is making a statement by establishing partnerships with the eco-warriors of today. The partnerships include World Wide Fund for Nature Malaysia (WWF-MALAYSIA) and UPCYCLED by FE, an upcycling initiative by Fuze Ecoteer. With every purchase from this campaign, Samsonite will donate RM10 to WWF-Malaysia's 'Help Protect The Next Generation Of Turtles' initiative. A fraction of the pre-loved luggage collected will be upcycled into exclusively crafted artisan flowerpots by UPCYCLED by FE and distributed to internal and external stakeholders.

Having joined Samsonite in 2016, General Manager of Samsonite Malaysia, Ambert Khoo is responsible for the overall management as well as overseeing the company's businesses in Malaysia. With over two decades of retail experience, his leadership took the company to great heights, doubling their sales from 2017 to 2019. In this interview, Ambert talked about the inspiration behind the initiative, his encounter with a turtle while scuba diving, and why he thinks it is important for consumers to be environmentally conscious.