BEJEWELLED BRILLIANCE

Tag Heuer Celebrates its diamond jubilee in a cutting-edge fashion by flaunting its newest, upgraded and limited-edition timepiece: the TAG Heuer Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon 44mm

- ALISON LOH

WHEN TAG HEUER first had its hands on the Diamant d’Avant-Garde technology back in 2022, it was a breakthrough moment as it gave the Swiss luxury watchmaker the opportunity and access to incorporate lab-grown diamonds for the first time ever in its exceptional timepieces.

To commemorate its 60th anniversary, it is only fitting that the luxury timepiece brand reintroduces this technology to its latest and upgraded rendition of the classic Carrera Plasma series in a manner that reflects its genuine expertise in watchmaking.

With their unique innovation to produce lab-grown diamonds, the technique offers TAG Heuer’s valued collectors and clients the opportunity to own a truly disruptive and exceptional timepiece design, combining the most advanced technicalities with daring style and stunning finishings.

DIAMOND OF THE FIRST WATER

The spectacular new TAG Heuer Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon 44mm is a symbol of true brilliance and proves TAG Heuer’s pioneering status. At first glance of the treasured timepiece, its dark and shimmering body is visually captivating to anyone who sets eyes on it.

From its matte black chronographs to its bold H-shaped link tapered bracelet, what makes this unique timepiece stand out lies in its bejewelled embellishments. The timepiece is presented in a 44-mm case and bezel and is adorned with cut diamonds that give it its expensive glow.