FACING THE PROBLEM, APPLYING THE SOLUTION

British skincare brand Facetheory has landed in Sephora Malaysia.

- ALISON LOH

WITH THE GROWING POPULARITY and prioritisation of beauty in this day and age, it's understandable why the industry has become such a competitive and powerful business. Because let's face it, we all want to look good, regardless of the occasion.

At its very core, skincare remains a priority among beauty aficionados. From following nine-step skincare routines to achieve glass skin, to using beauty tools for that glazed doughnut effect, people can't seem to get enough of skincare trends endorsed by their favourite celebrities or beauty gurus. However, while the right products are essential for healthy complexions, it shouldn't come at the expense of sacrificing the environment for our appearance.

British beauty start-up Facetheory, now available in Malaysia at Sephora, was established in 2015 with the mission to create quality skincare backed by science, and with a sustainable approach. Today, Facetheory has become a cult favourite within the beauty community, setting the standard for championing effective skincare products alongside sustainability efforts.

Marc Gallagher, Chief Marketing Officer of Facetheory, shares his insights into the brand and what it stands for.

Since your appointment as Chief Marketing Officer at Facetheory last year, what have you learned about the skincare brand?

I've been in the beauty industry for quite some time, and I can say with certainty that Facetheory has some of the most loyal customers I've ever encountered! I can see why, we offer highly effective, active-led skincare at very reasonable prices, all in sustainable packaging.