IMMERSIVE EXPERIENCE

Indulge your senses in the world of Louis Vuitton at the multidimensional store of LV The Place Bangkok 

- KC YAP 

FROM THE INSPIRING architecture to the dynamic scenography and original menu items, the newly opened experiential space of LV The Place Bangkok is an invitation to discover the breadth of imagination and creation within the Louis Vuitton universe today. Occupying two floors of the downtown retail complex of Gaysorn Amarin, LV The Place Bangkok establishes a dream-like aura from its corner location where the façade is enhanced with giant diamond shapes that glow at night.

From the inside, the space plays out as a multi-faceted integration of retail, dining and culture, which includes an immersive exhibition, retail store, café and restaurant by celebrated chef Gaggan Anand. With works from local and international artists on display throughout the space, the overall concept embraces the vibrancy of Bangkok with cross-cultural flare, just as LV The Place Bangkok extends the ambitious global lifestyle vision of Louis Vuitton. Bringing a wider cultural experience into a single store, this 360 concept for Gaysorn Amarin establishes a new blueprint for Louis Vuitton spaces to come.

THE VISIONARY JOURNEYS EXHIBITION

Located on the ground level, the exhibition explores the Maison’s heritage like never before. The scenographic experience developed by Shohei Shigematsu, Partner of globally renowned architectural firm OMA, marks the first instalment of a new concept for Louis Vuitton’s Visionary Journey exhibition design and identity. Thematic rooms are constructed into distinct environments recontextualizing historic and contemporary pieces and immersing visitors in the foundational pillars of savoir-faire, innovation, travel, and creation.