FRESH TAKE

A new crop of homegrown fashion labels are making a case for refreshing ideologies, one stitch at a time.

- SHIVPRIYA BAJPAI

In the age of heightened awareness, fashion is under constant scrutiny, with pertinent questions being raised on its intent and impact. It is imperative to look beyond fleeting trends and challenge the status quo. The emerging vanguards of fashion are rising to the occasion with authentic creative expressions, deep rooted ethos, and profound connections. The new crop of homegrown brands are making a case for refreshing ideologies, one stitch at a time. For instance, Delhi-based designer Ashita Singhal’s label Paiwand pays homage to the lost culture of mending clothes through upcycling processes. “When textile waste arrives at our workshop, it undergoes a meticulous transformation journey. First, it’s carefully sorted, washed, and ironed to prepare it for its new purpose. Then, using innovative design techniques, the waste is skillfully cut into strips and joined together, forming the foundation for our unique textiles,” explains Singhal who showcased her winning collection, City Blues, at Lakme- Fashion Week (LFW) in March.

Singhal’s weavers come from Delhi, Pilkhuwa (Uttar Pradesh), and Panipat (Haryana). “We identify artisans whose skills and expertise align with our design vision. Whether it’s handloom weavers, embroiderers, or patchwork artisans, we seek out individuals who are masters of their craft and share our passion for sustainable fashion. We engage in open dialogue and exchange ideas to co-create unique and meaningful textiles,” she adds. At Paiwand, the collaborative process with artisans not only results in beautifully crafted textiles, but also strengthens communities, preserves cultural heritage, and promotes sustainable livelihoods.

AT THE HEART OF IT