But just a few decades ago, the landscape was dominated by multi-brand retailers, where brands shared the spotlight with their contemporaries, offering shoppers greater convenience and variety.
In 1992, however, Sincere Fine Watches broke tradition by opening its first monobrand boutique for Franck Muller, which had only been established for a year.
Both companies can wax lyrical about how their partnership grew from shared values as independent, familystyle businesses. However, a more fitting explanation may be that Sincere Fine Watches was captivated by the sheer audacity of the brand's now-iconic Cintree Curvex collection.
Notes Franck Muller CEO Nicholas Rudaz, "Sincere was looking for something different, something new. And in Franck Muller, they certainly found new creativity and new complications. And I think they did very well in backing the right horse." It soon became apparent that offering something different was the Swiss manufacture's greatest strength. The self-professed "Master of Complications" gave the world its playful Crazy Hours complication and enough variations on the tourbillon to make Abraham-Louis Breguet's head spin.
UNPARALLELED MASTERY
Among Sincere's many 70th anniversary editions released last year was a Franck Muller Vanguard Damascus Steel Sincere Platinum Jubilee Edition, with a case and movement crafted from the beautiful yet challenging metal alloy.
Hot on its heels were Franck Muller's 2024 World Presentation of Haute Horlogerie novelties, which are as bold and brilliant as they come. The level of transparency achieved for the first time in the Curvex CX case of the Grand Central Tourbillon Skeleton allows for maximum exposure of the number of gears while revealing the beauty of the brand-new mechanism. The tourbillon, positioned at the centre, is a revolutionary design choice.
Esta historia es de la edición January 2025 de The PEAK Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 2025 de The PEAK Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
SECRET FUN
Behind imposing angular structures lies a portal to the family's very own clubhouse, complete with a pool and basketball court.
RATTAN REIMAGINED
From chance discovery to mastery, Ng Si Ying’s journey into rattan weaving bridges tradition and modernity with every piece she creates.
AN APPETITE FOR ADVENTURE
Forget the pampering body wraps and hot stone massages. Andrew Leci discovers that adventure is the best path to a spiritual awakening.
PARADISE, PRESERVED
Luxury and purpose are embraced at this idyllic retreat tucked away in Indonesia’s Anambas Archipelago.
GRAPES OF CHANGE
The time is ripe to explore the burgeoning potential of Asia's wine regions, where innovative winemakers are cultivating distinct flavours and putting their mark on the global wine scene.
VESSELS OF THE HEART
Daisuke Shibuya, head sommelier at one-Michelin-starred Terra, shares his penchant for collecting cups and glasses, and how his eclectic collection mirrors his approach to wine.
ONE OF ONE
At the by-appointment-only Rolls-Royce Private Office Seoul, where clients can commission bespoke, one-of-a-kind Rolls-Royce creations, nothing is too complex or unattainable.
WATCH HIS WORLD
Radiologist and self-professed watch addict Dominic Liew, who began collecting at 15, shares what makes him tick.
PERFECTION PERSONIFIED
Swiss master artisan Agnes Paul-Depasse, who makes straw, feather, and silk thread marquetry dials for Hermes, reveals eight fascinating truths about such rare historical crafts.
FACES OF CHANGE
These days, it's not unusual for watch brands to have exclusive boutiques.
