Delayed marriage, falling birth rates, ageing population — the conditions are ripe for a surge in pet ownership. Humans are increasingly turning to animals for companionship and the trend has sparked ever more sophisticated petcare. Last year, American company Mars — a titan in sweet treats and pet products and services — established a pet diagnostic division that will study dogs and cats over the next 10 years. Data collected will help analyse pet diseases and their prevention.
On a smaller scale in Singapore, medical data scientist Emmanuel Harel last year launched Treats, a scientific testing service for pets. The company analyses animals’ gut bacteria to diagnose diseases and allergies and prescribe a remedial diet. According to Harel, the long-term objective is to build a health database for pets, which doesn’t currently exist.
“These days, there is no product for humans that doesn’t exist for pets,” says Eli Atias (photo, right), a veteran dog trainer turned pet service entrepreneur. “Pets have become part of the family and as guardians tend to pamper them, there is a demand for quality goods and services. There are those who send their pets to acupuncturists and go as far as buying insurance for them.”
Esta historia es de la edición April 2023 de The PEAK Singapore.
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Esta historia es de la edición April 2023 de The PEAK Singapore.
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