THE GET REVOLUTION

AS THE CEO OF GET, DANIEL LIANG BELIEVES FINANCIAL INDEPENDENCE IN YOUTH CAN BUILD A HEALTHY AND POSITIVE SENSE OF SELF.

- ZAT ASTHA

Daniel Liang is incredibly humble about the impact and importance of his work as the founder of Get. “I’ve seen the business leaders you’ve featured in past issues,” he shares before this interview, “and I’m not sure if I’ve reached that level of success yet.”

Perhaps I could have explained myself better when I proposed to feature Liang this month. Unlike the previous leaders I’ve featured, Liang was chosen not for what he has done but for his product’s impactful and meaningful possibilities. While on the surface, we can all agree that Get is a fintech product, at its core, it transcends financial or technological — it’s about empowerment.

“Imagine a 14-year-old having an amazing mobile banking experience today to gain that experience in the real world, in a safe environment,” Liang shares in explaining what Get is about. How it works is that the teenager will be issued a prepaid VISA card alongside an app that they can use to track their spending in real-time, organise their savings, and set up ‘jars’ with different financial goals. Parents can then use the app to deposit pocket money up to $1,000, block unsafe transactions, and monitor their children’s spending behaviours.

“Get is offering these young individuals a platform that helps them be better with money at an early age. By the time this generation is ready to manage their finances independently, they’ll be doing it with a more confident, solid foundation of habits, hopefully, thanks to the real-world lessons and adjustments they’ve experienced through Get.”

A GENERATION EXCLUDED