Borthwick is set for a box office showdown with old mentor and ex-England coach Eddie Jones when his side take on Japan in Tokyo on Saturday.
Incredibly, the fixture, with Jones aiming to get one over Twickenham chiefs who sacked him in 2022, is not on terrestrial or satellite TV but is being broadcast by the World Rugby-owned stream RugbyPass.
Sky are showing England's two Tests in New Zealand but the BBC were still haggling over radio rights for those games last week and will not be in Japan.
Borthwick has recognised the problem his side have connecting with the youth and has urged the players to do it in the simplest way, winning games, and on social media.
Borthwick said: "I spoke with a group of players a short time ago and we want to make sure that we help rugby grow in this country.
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