That’s the view of a leading sports finance expert ahead of a week which will see the first draw for the new 36-team format.
The tournament will feature four extra teams this season, with every club guaranteed at least eight matches.
Simon Chadwick, professor of sport and geopolitical economy at Skema Business School, believes UEFA’s tinkering is unlikely to stop there.
Esta historia es de la edición August 25, 2024 de Daily Star Sunday.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 25, 2024 de Daily Star Sunday.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
HARRY'S ON THE LASH AGAIN
Now Kane's had pop at clubs after withdrawals
I KANE GO ON AND ON
Winter break gives striker a bit of R&R
Red man walking
RVN GUTTED BY EXIT
EFFING 'N REFFING
Officials must wise up, it's not all about them
DUCK SUPER
Ben has fire in his belly over Ashes
Ridoto rules
FERGIE STRIKES GOLD AGAIN
Nice face, shame about the liege..
HENRY VIII WIFE MUG ON A TREE
Rob turns dead mog into robot
£30K TO BRING BACK CAT
WRESTLE IN PEACE
Legend of ring dead at 86
Gen Z want crusts cut off sarnies
WHAT A BUNCH OF SOFTIES