Passport to full house

PVR INOX has a plan to drive up weekday occupancy rates

- CHRISTINA MONIZ

IT DOESN'T MATTER what type of industry you are in-you want your customers to come back over and over again. It is much easier to hang on to a returning customer than court a new one. After all, every new customer comes with a substantial price tag. The simplest ways to get them to come back for more are reward programmes and membership discounts. And if you are the largest movie theatre chain, you can well afford a subscription scheme to make them feel appreciated, or, better still, make them feel like celebrities as they watch the latest blockbuster before everyone else.