A decade ago, Tencent's MoreFun Studios was on the verge of collapse. Now the 1,600-strong operation and its leader Enzo Zhang are at the heart of the Chinese entertainment company's ambitions to craft international hits.
In November, MoreFun released Arena Breakout: Infinite—Tencent's newest Call of Duty-style PC shooter, targeting a genre that typically tops spending charts. It's one of a handful of global titles the company hopes will anchor its most critical initiative: creating "evergreen" franchises that can generate sales over many years. Tencent, which is eager to rejuvenate its lineup and topline growth, will be counting also on MoreFun's One Piece Mobile next week, an arcade-style fighter.
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