The app from Games24x7 trumped incumbent Dream11, which bid ₹103 crore per year for the partner rights for the cricket tournament. Over five years, My11Circle will pay a total of ₹625 crore for the rights, two officials in the BCCI confirmed.
While the bids were opened on Wednesday, the Board of Control for Cricket in India (BCCI) is expected to make a formal announcement later, one of the officials said on condition of anonymity.
In the last round, Dreamll had paid ₹210 crore for official partner rights for four years, which ended in 2013.
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