He had been president then for just two years, succeeding his father, Hafez, whose own name was a byword for brutality.
For a while the former ophthalmologist, who had studied medicine in London and later married a British-Syrian wife, Asma, an investment banker at JP Morgan, was keen to show the world that Syria, under his leadership, could follow a different path.
Reaching out to the west, he pursued a public relations campaign to show the young Assad family as somehow ordinary despite the palaces and the ever visible apparatus of repression.
Visiting Damascus that year before Bashar's state visit to the UK, arranged by the then prime minister, Tony Blair, I was invited for a private coffee with Assad. Suggesting some uncertainty, he was curious about how Syria was seen in the world, floating possibilities for a change, including a reset in the relationship between Damascus and Israel.
It was a constructed iteration of the Assads - highlighting Asma's muchvaunted "charitable" works and Bashar's brief embrace by the west that nodded to an ambition to transform Hafez's Syria into something more like a version of Jordan's paternalistic royal family. More manicured. Certainly more PR-savvy. A dictatorship all the same.
In the midst of the conversation, however, Bashar proffered a chilling and almost throwaway line as he reflected on the previous year's 9/11 attack on the US by al-Qaida and the subsequent American invasion of Afghanistan. The world should know, Bashar insisted, that his father had been "right" all along in his brutal crushing of Islamist insurgents.
Twenty-two years later Bashar is gone, swept out of power by an offshoot of al-Qaida. And with the dramatic ending of the half-century of Assad rule, a key section of the map of the Middle East has been utterly redrawn.
Esta historia es de la edición December 13, 2024 de The Guardian Weekly.
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Esta historia es de la edición December 13, 2024 de The Guardian Weekly.
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