In the global battle for softpower supremacy, a clear winner has emerged in recent years: South Korea. Spearheaded by the boyband phenomenon BTS, the Korean Wave has turned a country that few knew much about into a cultural behemoth.
But last week, as anticipation grew over the start later this month of the second season of Squid Game - the first season of which is Netflix's most-watched show-real-life dystopia intervened when the South Korean president, Yoon Suk Yeol, announced he was imposing martial law to root out "anti-state forces" and overcome political opponents who were obstructing his policy agenda.
Yoon, an arch-conservative, reversed course about six hours later after parliament, including some members of his party, voted to oppose the decree. But by then the reputational damage had been done, with the US - Seoul's most important allyJapan and the UK among those voicing "grave concern" over the short-lived slide into government by force.
A global audience more accustomed to the positive vibes of K-pop were witnessing in real-time a side to South Korea that few recognised - one that for older citizens evoked the trauma of a time when their country was ruled by military dictators and democracy campaigners were shot dead in the street.
The most striking contrast between the Hallyu Wave - a portfolio of film, drama, pop music and literature- and the recent turmoil was evident outside the national assembly building in Seoul last Tuesday, where lawmakers clambered over walls and confronted soldiers to retake the democratic rights seized by their president, while military helicopters hovered overhead.
As the uncertainty continued - a motion to impeach Yoon failed last weekend after members of his party boycotted the vote - South Koreans wondered whether their country would emerge from the chaos with its reputation intact.
"Our reputation has taken a serious hit," said Seoul resident Kim Jung-ho.
Esta historia es de la edición December 13, 2024 de The Guardian Weekly.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 13, 2024 de The Guardian Weekly.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
FROM DOCTOR TO BRUTAL DICTATOR THE RISE AND FALL OF ASSAD
0N THE FACE OF IT AT LEAST, the Bashar al-Assad of 2002 presented a starkly different figure from the brutal autocrat he would become, presiding over a fragile state founded on torture, imprisonment and industrial murder.
What fresh alternatives can be used to placate coriander haters?
Everyone knows a hater of coriander - also known as cilantro - who won't go near the stuff. Itamar Srulovich, however, is not one: \"I adore fresh coriander, and always have,\" says the chef/co-owner of the Honey & Co group in London.
Farage is lying in wait.Britain cannot afford to see Starmer fail Jonathan Freedland
This government must not fail. Let's get that clear from the start. If Keir Starmer does not succeed, too many British voters will conclude that both the traditional parties, Labour and Conservative, have proved useless and that it is time to try something else with that something else being nationalist populism.
Compromise may be Macron's only hope of restoring confidence Paul Taylor
Having failed to solve France's political crisis with a prime minister dependent on the far right, President Emmanuel Macron is exploring a deal with the Socialist party (PS) to give the country a new government, pass an overdue budget and avert financial turmoil.
It's a sad story for us all that fewer children are reading for pleasure Rhiannon Lucy Cosslett
On the shelf in my son's bedroom is a row of picture books that once belonged to me.
'Gun control is dead, and we killed it'
Blueprints for 3D-printed weapons are increasingly being used by far-right extremists to evade gun control laws. So what can be done?
Help support the victims of conflict in a volatile world
When we came to choose the theme of our 2024 charity appeal, we quickly realised it would be impossible to ignore that this has been an especially harrowing year of conflict, war and human suffering.
Ring master The Trump circus is already back in town
The grand reopening of Notre Dame cathedral in Paris last Saturday was attended by around 50 heads of state and government.
Object lessons Behind the scenes of a museum's grand reserves
A tour of the newarchive collection of London's Science Museum andits associates reveals a cornucopia of wonders and treasures
Double takes The rise of the celebrity lookalike competition
When Miles Mitchell's friends saw fliers scattered across New York City last month advertising a Timothée Chalamet lookalike competition, they urged the 21-yearold college senior from Staten Island to enter.