STAYING ON TOP OF YOUR FITNESS GOALS THIS SEASON

The Embody Fitness founders talk about what they do, alongside ways to keep yourself on track with health and fitness during the colder months.

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Embody Fitness is a highly regarded members-only, results driven fitness destination, featuring in magazines such as Tatler, Vogue and Flair. Alongside their world-class team, they have an incredible track record of motivating mums and other clients to reach goals they may have only ever dreamed of! Founders James Miller and Sharare Hau discuss all things fitness and how to manage winter challenges.

Why did you decide to launch Embody Fitness?

(JM): As a busy working professional in the city of London, I struggled with my own health and fitness for many years. I gained weight, had low energy levels, slept badly and suffered from high levels of stress.

I couldn’t find anywhere around me that provided a truly holistic and professional environment that would look after all the essential areas of my health, but that was also right for me and my body.

I was inspired by the Olympics in London in 2012 and saw first-hand how so many top athletes had different skilled coaches around them to help them perform at their best. I thought this model could be applied to people like myself, and hence I designed Embody Fitness, where for the first time, the coaches outnumbered the clients. With qualified experts in training, nutrition and therapy, it means every client has the best-personalised advice for their goals, and when clients see rapid results, this is highly motivating for them to continue.

What makes Embody different from a regular gym?

(SH): We don’t call it a gym. Our approach and business model are about as opposite to a gym as you can get. Gyms often want thousands of memberships paid upfront, therefore they still benefit if you never turn up.