Conversation with Vivek Handoo

Vice President & Head of APAC & MD Australia - OM Digital Solutions Corporation At CEIF 2025 (Consumer Electronic Imaging Fair)

- Ellora Dasgupta

Could you walk us through what OM Digital Solutions is showcasing at CEIF 2025?

Absolutely! I’m Vivek Handoo, responsible for the Asia-Pacific region at OM Digital Solutions. Previously, we were known as Olympus, but three years ago, we transitioned to OM System. While we have carried forward Olympus’ legacy, we are also introducing new innovations.

India is a key market for us. Though Olympus had withdrawn from India a few years ago, we are now reestablishing our presence through distributors and are committed to growing the brand here. CEIF 2025 is our first major opportunity to showcase our lineup in India. At our booth, we are displaying - Four Camera Bodies, 30+ Lenses catering to different photography styles, Binoculars, Audio Recording Devices

Our core focus is on outdoor photography, wildlife, birding, macro, and landscape photography. Unlike other brands that cater to a broad spectrum, we specialize in rugged, lightweight, weather-sealed cameras ideal for outdoor shooting.

Can you tell us more about the transition from Olympus to OM System?