Branston, 45, made over 400 career appearances for a variety of clubs throughout the EFL before retiring in 2014.
He subsequently worked as chief scout at Notts County, director of football at Chesterfield and loans manager at Leicester before becoming a licensed agent in 2023.
Now the ex-centre-half has launched an AI bot named Mai that he says can help clubs speak to thousands more fans and even reach a global audience.
Rotherham and Premiership Rugby side Leicester Tigers have already signed up to the service named Sports AI Consultants, and Branston says talks are underway with several other sports clubs.
Esta historia es de la edición November 17, 2024 de The Football League Paper.
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Esta historia es de la edición November 17, 2024 de The Football League Paper.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
CLASSY CURTIS GETS HIS REWARD
DERBY County have tied influential centre-back Curtis Nelson down to a new contract that will keep him at Pride Park until 2026.
STATS ALL RIGHT FOR STUDIOUS MK BOSS SCOTT
MK Dons boss Scott Lindsey has highlighted the importance of statistics following his side's recent good form.
SMITH'S FRATTON STUNNER IS TOPS!
MICHAEL Smith's stunning strike for Sheffield Wednesday against Portsmouth has won him the Sky Bet Championship Goal of the Month award for October - but he admitted it could have gone 'over the stand'!
RED DRAGONS SUFER TRIPLE INJURY SETBACK
WREXHAM'S pursuit of a historic promotion from League One has been hit by a triple injury blow.
SMART GUY LAUNCHES AI PLAN TO AID CLUBS
FORMER Rotherham, Hull and Sheffield Wednesday defender Guy Branston has launched a new AI venture that he says will revolutionise the way clubs engage with their fans.
STRIKER BISHOP JUST SO GLAD TO BE BACK
COLBY Bishop has expressed his delight at making an emotional goalscoring return for Portsmouth following open heart surgery this summer.
HUNGRY JAMIE'S IN GOAL GROOVE
Prize winner is followed by Cup heroics
TASTY TERRIERS TAKE A BITE OUT OF UNITED'S YOUNG GUNS
HUDDERSFIELD Town booked their place in the last 32 of the Bristol Street Motors Trophy in style with a thumping 4-1 home win against Manchester United U21s.
KENNY RECEIVES PRAISE OF BOSS BONNER
GILLINGHAM manager Mark Bonner says he will miss leaning on the experience of \"brilliant\" mentor Kenny Jackett.
WEAVER HAPPY TO GIVE ACE ENO HIS SHOT
HARROGATE Town boss Simon Weaver is hoping new striker Eno Nto can solve the Sulphurites' woes in front of goal.
