It's an esoteric mode of technology that Apple executives and their marketing gurus are trying to thrust into the mainstream. This while avoiding other more widely used terms such as "augmented reality" and "virtual reality" to describe the transformative powers of a product that's being touted as potentially monumental as the iPhone that came out in 2007.
“We can’t wait for people to experience the magic,” Apple CEO Tim Cook gushed while discussing the Vision Pro with analysts.
The Vision Pro also will be among Apple’s most expensive products at $3,500 — a price point that has most analysts predicting the company may only sell 1 million or fewer devices during its first year. But Apple only sold about 4 million iPhones during that device’s first year on the market and now sells more than 200 million of them annually, so there is a history of what initially appears to be a niche product turning into something that becomes enmeshed in how people live and work.
If that happens with the Vision Pro, references to spatial computing could become as ingrained in modern-day vernacular as mobile and personal computing — two previous technological revolutions that Apple played an integral role in creating.
So what is spatial computing? It’s a way to describe the intersection between the physical world around us and a virtual world fabricated by technology, while enabling humans and machines to harmoniously manipulate objects and spaces. Accomplishing these tasks often incorporates elements of augmented reality, or AR, and artificial intelligence, or AI — two subsets of technology that are helping to make spatial computing happen, said Cathy Hackl, a long-time industry consultant who is now running a startup working on apps for the Vision Pro.
Esta historia es de la edición February 09, 2024 de AppleMagazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 09, 2024 de AppleMagazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
AUSTRALIA WON'T FORCE SOCIAL MEDIA USERS TO SHARE THEIR PERSONAL DETAILS WHEN CHILD BAN TAKES EFFECT
Australia’s communications minister said this week the government won’t force social media users to hand over their personal information to tech companies, as children younger than 16 are set to be banned from the platforms.
FORD, FACING ECONOMIC HEADWINDS AND WEAK EV SALES, TO CUT 4,000 JOBS IN EUROPE
Ford Motor Co. says it will reduce its workforce by 4,000 in Europe and the U.K. by the end of 2027, citing headwinds from the economy and pressure from increased competition and weaker than expected sales of electric cars.
SPIRIT AIRLINES FILED FOR BANKRUPTCY. WHAT DOES THAT MEAN FOR TRAVELERS?
Spirit Airlines, the largest budget carrier in the U.S., filed for Chapter 11 bankruptcy protection this week. The airline said customers should not see any disruption to their travel plans while the process unfolds.
MEET THE WORKOUT GROUP THAT GETS PEOPLE EXERCISING OUTDOORS, EVEN IN THE DEAD OF WINTER
The sun had yet to come up in Edmonton, Alberta, and it was more than 20 degrees below zero. Tanis Smith layered up anyway, ready to run up and down hundreds of stairs among the trees in the Saskatchewan River Valley.
ABOUT 20% OF AMERICANS REGULARLY GET THEIR NEWS FROM INFLUENCERS ON SOCIAL MEDIA, REPORT SAYS
About one in five Americans - and a virtually identical share of Republicans and Democrats regularly get their news from digital influencers who are more likely to be found on the social media platform X, according to a report released this week by the Pew Research Center.
COMCAST TO SPIN OFF CABLE NETWORKS, ONCE STAR PERFORMERS FOR THE ENTERTAINMENT GIANT
Comcast will spin off many of its cable television networks that were once at the heart of the entertainment giant, with people increasingly swapping out their cable TV subscriptions for streaming platforms.
NEW PENTAGON REPORT ON UFOS INCLUDES HUNDREDS OF NEW INCIDENTS BUT NO EVIDENCE OF ALIENS
The Pentagon’s latest report on UFOs has revealed hundreds of new reports of unidentified and unexplained aerial phenomena but no indications suggesting an extraterrestrial origin.
AMAZON AND ELON MUSK'S SPACEX CHALLENGE LABOR AGENCY'S CONSTITUTIONALITY IN FEDERAL COURT
Attorneys for Amazon and Elon Musk’s SpaceX argued in a federal appeals court Monday that the National Labor Relations Board’s structure is unconstitutional, advancing a legal fight that may last into the Trump administration where Musk is expected to oversee bureaucratic cost-cutting.
FORGET DRIVERLESS CARS.ONE COMPANY WANTS AUTONOMOUS HELICOPTERS TO SPRAY CROPS AND FIGHT FIRES
When Hector Xu was learning to fly a helicopter in college, he recalled having a few “nasty experiences” while trying to navigate at night.
DELTA CEO SAYS THE TRUMP ADMINISTRATION WILL REVERSE GOVERNMENT OVERREACH' SEEN UNDER BIDEN
The chief executive of Delta Air Lines says the incoming Trump administration will be a “breath of fresh air” for airlines after what he called government “overreach” under President Joe Biden.
