AT MOVIE INDUSTRY CONVENTION.LEADERS SAY BLOCKBUSTERS ALONE AREN'T ENOUGH

Movie theater owners are still feeling the high from" Barbenheimer."

The counterprogramming of "Barbie" and "Oppenheimer" brought audiences to cinemas around with the world, ultimately earning nearly $2.5 billion in combined ticket sales. But, gathered in Las Vegas this week for the annual CinemaCon convention and trade show, they're also acutely aware that they need more than two movies to survive.

"It is not enough to rely solely on blockbusters," said Michael O'Leary, the president and CEO of the National Association of Theater Owners. "To have a truly successful filmed entertainment industry, a variety of movies that appeal to movie goers is critical."

That means, O’Leary said, “a strong and vibrant market for movies with smaller or medium sized budgets.”

At CinemaCon, Hollywood studios, exhibitors and tech companies come together to preview what’s next in moviegoing, from the films that they hope will get audiences to the theaters to the latest and greatest in snacks, seating and projection. On stage, the message is (by design) optimistic about the future of cinemas and the industry’s capacity for evolution. Whether it’s streaming, piracy, VHS or television, the leaders in the filmed entertainment industry are always quick to remind that their business has survived its share of existential crises: Someone is always forecasting its demise.

O’Leary made a plea to “our friends in the financial industry” to invest more capital into the system, calling it a “smart investment” that benefits “creatives, studios, exhibition, local communities and, most importantly, movie fans.”