As we head to the close of 2024, if there has been one defining trend of tourism this year, it has certainly been the sharp and surprising spike in music tourism as millions of music fans travelled across the world to catch their favourite artiste play, be it in a concert or a music festival.
The frenzy around the Eras tour undertaken since 2023 by the biggest current sensation Taylor Swift has dominated headlines at various times as Swift has criss-crossed the entire world, holding concerts in Asia, Europe and the Americas and each of them to capacity crowds as the tickets to her shows were consistently sold out soon after they went on sale. Swift is now planning the last series of tour this year with concerts in Toronto, Canada starting from November 14 and Canada’s largest city is also preparing to receive the hordes of fans that normally make their way to any concert by Swift.
Though figures are not yet available, Swift is estimated to generate over USD 1.5 billion in just ticket sales surrounding the Eras Tour featuring 149 shows between March 2023 and December 2024. Swift’s ticket sales tower above all other music stars as she takes the crown of highest grossing tour from British music star Elton John whose Farewell Yellow Brick Road tour has earned close to USD 940 million.
Brightest though they may be, but Swift and John are not the only stars shining on global music horizon this year as a number of other artistes including Cold Play, Ed Sheeran, Bruce Springsteen or Adele, have performed to capacity crowds. The list is endless as the thirst for the live concerts seems to be unquenchable.
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