CLEAN-GREEN MAKE-UP

With global warming, dying crops, and excessive carbon emissions on environmentalists' radar, we owe it to the earth and ourselves to make conscious green choices this certainly extends to our everyday beauty products as well.

The cosmetic industry has seen a splurge, especially in the last few years. People purchased cosmetics in abundance even when nobody stepped out of their homes. The reason behind this phenomenon was simple since we as an entire species didn't spend on luxury items such as travel, we found our nearest substitute in the make-up industry. One commodity that showed an unforeseeable rise in demand during Covid-19 was lipstick. Due to the massive demand, companies were under a lot of pressure to produce twice as much via unsustainable means, including an increase in fuel consumption due to higher import/ export and excessive work from labour, among other things.

But some companies stuck to their eco-friendly values by remaining cruelty-free and plastic-free, using vegan ingredients, and producing sustainable products.

This new year, we compiled a list of green brands that constantly strive to safeguard our planet taking an extra step towards achieving a greener, cleaner world.

Anomaly

Anomaly a recent launch by Priyanka Chopra, has been built on clean promises and a sustainable approach. It is based on the ideology, You shouldn't have to choose between what works and what's good for you or the planet. Make beautiful choices." They achieve so by creating products that fall in syne with the environment and are a treat to your hair. The product's primary packaging is made from 100% recycled plastic trash and includes effective ingredients that are environmentally conscious. They believe in nurturing themselves by making sensible pro-green choices.