餐营者Restaurateur - October 2016

In this issue

经历了两年来的调整转型期，我国餐饮业在2016 上半年持续呈现明显回温趋势。经过多年来的结构调整、行业洗牌，餐饮行业已逐步回归“市场”这一核心本质，并加快构建“互联网+”等新型服务以迎合市场需求。今年，《餐营者》继续推出十佳菜谱评选活动。与往届相比，本届荣格《餐营者》“2016十佳菜谱”评选活动的评分标准主要囊括了选手的烹饪手法、理念和创意。不仅要求参赛选手能亮出独门作品，还要设计出色香味形及营养、创意俱全的完美创作，展现出餐饮真正的价值和本源的目标下，最终产生优胜者。《餐营者》杂志将在10月和11月刊杂志中展示部分参赛作品，让我们看看大厨们的创意巧思吧……
有着28年历史的“西贝莜面村”开创性地将历史悠久、绿色健康的莜面美食，独具特色、返朴归真的西北民间菜肴，以及浓郁的蒙古民族、西北地域文化风情，传统与时尚完美结合的装饰风格，充满人情味的优质服务，奉献给全国的广大消费者。西贝的愿景是全球每一个城市、每一条街道都开有西贝，将西贝打造成为最受人尊敬的餐饮品牌。“明星餐厅”为您奉上西贝的过去与未来。
来自南美的Willmer Colmenares是“恰（CHAR）”餐厅&酒吧的行政总厨，无论是对生活，对工作，对每一份值得珍惜的食物，他总是热情无限。他的每一道菜品，从食材、烹饪至摆盘，皆是世界级水准。“我的目标是不但精通厨艺，对美食充满激情，同时又深谙成本控制和餐饮管理的要诀，并能够在工作中得到大家的尊重和敬仰。”“行业之星”将向大家介绍《爱与经营 成就“大厨”》。
微博营销作为互联网平台之一，商家可以通过其分析受众特性，利用多种传播手段以自己独特的方式出现在受众眼前，让受众真正参与到商家的微博互动中，在满足味蕾的同时可以带给受众多样化经历。本期“经营管理”以成都著名餐馆“豪虾传”为例，来看看其微博营销是怎么定位的，以及它是如何利用互联网来包装自己的形象，进而创造财富增长点的。

餐营者Restaurateur Magazine Description:

Since 2007, “Restaurateur” has been providing an interactive platform for our readers, the decision makers in HORECA industry. Restaurateur has been the leading media for China HORECA industry for over 5 years. Restaurateur is not only able to provide in-depth coverage ranging from latest information to emerging market trends, updates on recipe, equipment, technology, as well as design and management, but also presents its comprehensive content through multimedia. These include e-magazines, a HORECA industry web site (in both Chinese and English) with daily updates and online exclusives, bi-weekly e-newsletters and fully interactive magazine Apps including video links on i-Tunes and Google Play. It is worth mentioning that, in 2014 the new cooking show section—“Magic Recipe”, specially invited famous chefs to cook in video mode, to display the current latest cooking methods of hot dishes. With such current, informative and attractive content in both digital and printed forms, Restaurateur offers the most effective communication package for decision makers who purchase ingredients, food and beverage products, equipment, table top items, management systems for hotel F&B outlets, F&B chains, major restaurants and catering services across Mainland China, Hong Kong and Macau by utilizing excellent photography, selective features and creative culinary themes