餐营者Restaurateur - February 2017

In this issue

在百货零售纷纷高喊销售低迷时，中国人充分发挥“吃”的本能，仅2016年一年就“吃”掉了3.5万亿！这也难怪餐饮业态能在商业地产行业一片关店潮中脱颖而出，成为越来越多购物中心的“心头好”。各家餐饮大佬、星级酒店甚至外来者也纷纷加入，抢占这一片“红海”。据不完全统计，2016年有超过34个餐饮品牌首次进入中国市场，其中不乏明星店（如姜武的武面）、百年老字号（如东来顺、郭元益）、餐饮大鳄（如外婆家、王品），及海外巨头的身影。本次“行业热点”我们搜罗京沪两地共7家新开餐厅，一起来看看这些餐厅的特色与亮点。
百味园餐厅位于外滩华尔道夫酒店里，也是该品牌奢华气质、历史精神以及高品质的体现。餐厅位于连接着酒店新塔楼和旧楼的羿庭内，除了为客人提供摩登现代却又不失惬意的用餐环境，还准备了主厨精心准备的、融合了中法烹饪风格且独具特色的舒心菜肴。“明星餐厅”为您介绍《百味园：海派摩登 融合百味》。
本杰明是上海外滩茂悦大酒店30楼非常时髦餐厅的新主厨。出生于德国的他，有着超过12年的西餐烹饪经验，带着源自欧洲又融合亚洲的美味佳肴，他将为宾客献上纯正的欧式风味。“这是一个与众不同且独具魅力的餐厅。”他说，“在我的料理中，你看得到经典的欧式风味，但更多的是与各领域完美融合后的美味，通过一些大胆的创新，呈现在顾客眼前的菜单绝对超乎想象。”
中国2015年的咖啡销量约为700亿元，从中国市场每年15% ~ 20% 的增速来看，到2020年中国咖啡市场规模将达到3000亿元，到2025年可能突破1万亿元。目前全国共有3万多家咖啡馆，从业人数达到60万人。尽管现磨咖啡在中国的市场份额只有 2%，但近几年增长速度很快。这也是星巴克、Costa等连锁咖啡店在中国的未来机会。

餐营者Restaurateur Magazine Description:

Since 2007, “Restaurateur” has been providing an interactive platform for our readers, the decision makers in HORECA industry. Restaurateur has been the leading media for China HORECA industry for over 5 years. Restaurateur is not only able to provide in-depth coverage ranging from latest information to emerging market trends, updates on recipe, equipment, technology, as well as design and management, but also presents its comprehensive content through multimedia. These include e-magazines, a HORECA industry web site (in both Chinese and English) with daily updates and online exclusives, bi-weekly e-newsletters and fully interactive magazine Apps including video links on i-Tunes and Google Play. It is worth mentioning that, in 2014 the new cooking show section—“Magic Recipe”, specially invited famous chefs to cook in video mode, to display the current latest cooking methods of hot dishes. With such current, informative and attractive content in both digital and printed forms, Restaurateur offers the most effective communication package for decision makers who purchase ingredients, food and beverage products, equipment, table top items, management systems for hotel F&B outlets, F&B chains, major restaurants and catering services across Mainland China, Hong Kong and Macau by utilizing excellent photography, selective features and creative culinary themes