Arnon Media Marketing Branding and Advertisements Review - September 2022

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Sign India Kerala edition to take place from November 4-6 at Kochi
Although the threat of the pandemic has not yet been over, it is delighting to
see life is back in track. Regarding the industry, expos are back. We were able to take part in Media Expo New Delhi 2022 and Sign India Chennai 2022. The restrictions were
in place at both places and we thought it could drain out the experience. However the organisers were able to create interesting experiences
and innovations under the restrictions at both places. You can find more details and interesting pictures of both in the inside pages.
The festival season is around the corner and brands are actively booking hoardings at prime locations to carry out their new campaigns. There is no doubt that OOH will have renewed interest among the brands and organisations
as the restrictions of the pandemic have almost lifted. As more and more people get out in the public, the hoardings will attract new consumers. Indian Signage industry is set to grow exponentially in the coming years. As many
retail outlets are expanding their footprint in the country it could lead to the development of the area with better infrastructure. The high-volume consumption of retail goods in the country also points out that the brands will have to find and adopt innovative ways to stay ahead of the game. The signage industry has an inevitable role in the marketing and advertising of these products.
Digital signage is gaining more and more demand from brands and advertisers. The easiness to handle them makes it the best option for them.