Arnon Media Marketing Branding and Advertisements Review - August 2021

In this issue

We are now facing the second wave of Covid 19. The only good news is that vaccination is in progress and we all can hopefully get it soon. Keep yourself and your loved ones safe until then.
There is no doubt that Covid 19 had shattered most industries. Our signage industry is no exception to it. When industry showed signs of revival then came the second wave. Most states imposed lockdown to control the spread of the disease. Again our industry got affected. Earlier we had requested the state government for permission to visit the unit
in two days and to run the machinery during
the lockdown. However no permission was granted to us. Things are no better in the second wave of Covid 19 too. Although we have requested for permission to the new minister in a memorandum submitted, there is no reply from their side.
Another thing we want to bring into your attention is the flex ban imposed by the Kerala state. Now when the flex ban is in effect and all units under SPIA (Signage Producers Industry Association) had turned into eco-friendly
and recyclable materials for printing, many advertising agencies operating from outside Kerala are still using the banned flex. Corporate groups are largely their customers. While we still continue to not use the flex, agencies from outside Kerala are using them in the state freely. State owned enterprises Kerala Bank, KSFE are also among the establishments which use the banned flex for advertising.

Arnon Media Marketing Branding and Advertisements Review Magazine Description:

PROMOTING ENTREPRENEURS BY GIVING THE CURRENT
AFFAIRS RELATED TO ADVERTISEMENTS, MEDIA
PROMOTION AND MARKETING IN EFFECTIVE AND MORE
POTENTIAL WAY, THE MAGAZINE WILL HAVE CONTENTS
PROVIDING MOST ECONOMICAL WAY OF
ADVERTISEMENTS AND MEDIA PROMOTIONS TO REACH
THE END CUSTOMERS, THE MAGAZINE ALSO FOCUS ON
SUCCESSFUL ENTREPRENEURS AND PRODUCTS THEIR

SUCCESSFUL STORIES, THE MAGAZINE WILL BE
PUBLISHING INTERNATIONAL BRANDING
TECHNOLOGIES OF FAST MOVING CONSUMER GOODS
AND FAST MOVING CONSUMER DURABLES, HOW THEY
ARE PROMOTING A PRODUCT IN THE MOST COST
CONTROL WAY AND POSITIONING THEIR PRODUCTS
GLOBALLY THE MAGAZINE WILL ENHANCE MARKET
SURVEY AND RESEARCH BY PROFESSIONAL WAY ( BYINCORPORATING LEADING BUSINESS INSTITUTIONS)