Business Of Fashion - July 2022

In this issue

The ‘Make in India’ and ‘Startup India’ movements of the government have been an inspiration to many in the fashion sector, from textile and fabric manufacturers to entrepreneurs serving both the domestic and international markets. One of the biggest engines of growth in the country today, ‘Make in India’ has resonated particularly well with home-grown denim brands. The Indian denim market, in recent times, has witnessed massive penetration and amassed huge denim-loving crowds who now have the chance to own a comfortable, a􀇹 ordable and well-􀈃 tted pair of jeans without having to run pillar to post only to end up buying an expensive piece of clothing. In fact, one study suggests that the Indian denim jeans market is growing faster than its global growth rate. Various market studies also indicate that theIndian domestic market for denim has consistently maintained an average CAGR of 8-9% over a few years and is expected to reach $12.27 billion by 2028.

Denim: Lost & Found

If there is one fabric that has been around since times immemorial, single-handedly upping the style quotient each time it makes a comeback in one fashionable way or another, it is inarguably denim. Tried and tested over and over again, denim is here to stay and beats most competing fabrics any given day. But this massive popularity has often come at a price that the environment has had to bear. Today, as the world is witnessing the impact that mankind's decisions have had on the planet, denim manufacturers and brands have taken the initiative to reverse the damage that's been done while battling other challenges and striving to meet a growing demand.

6 mins

Reward Loyalty to Retain Legacy

The rising demand for athleisure had already dampened the denim wear market when came the pandemic and the demand from fitted denims tilted towards lounge wear and sportswear. Legacy denim brands have also been facing issues of growing competition and a shift in customer loyalty. But, their extensive experience of operating in the segment does not allow them to be bogged down; so, they've devised strategies that keep customers coming back for more.

4 mins

Spykar: A Story of Grit, Drive and Gusto

Thirty years ago, Spykar taught us that a pair of jeans was more than a piece of clothing; it was a statement that spoke of one's youth, characterised by an eager, insouciant lifestyle. Today, the brand still stands by its principle of serving the needs of the youth fashionably, a move that has also helped preserve its popularity among millennials and created newer demographics to serve in the course. Sanjay Vakharia, Chief Executive Officer, Spykar, talks about the Thirty years of Spykar'.

7 mins

Fashion's Golden Hour for Bharat

India has been witnessing tremendous opportunity in the value fashion sector of Tier-II & III cities and towns, a consumer segment often defined as 'Bharat'. But the nuances of penetrating this market are perplexing and plenty. Simply put, the aspiring shopper from Bharat seeks the fashion and quality of Tier-I at the price of TierII/III, but the complexity doesn't end there. Our conversation with Himanshu Chakrawarti, President, Snapdeal - the e-commerce platform that is focusing its energies on the value-focused shoppers of Bharat - helps get answers to the what, why and how of this emerging market

4 mins

Unmask Opportunities in Luxury Fashion

In its report titled 'Luxury Outlook 2022', BCG (Boston Consulting Group) conducted more than 40 interviews with members of Comité Colbert (an association to promote the concept of luxury), luxury fashion house directors and industry experts. The result: Identification of five key challenges and opportunities that the luxury fashion industry can expect in the future. By analysing each of these elements in depth, BCG strives to determine how the luxury industry can become a bold pioneer of change in the years to come.

7 mins

Milking the Metaverse

The metaverse came at an opportune time, when the fashion industry was looking for innovation and digital reformation. Now that this parallel digital universe has already been in existence, fashion brands must look to move past traditional practices and explore new opportunities it offers for enhancing the shopping experience of customers while creating greater engagement and a possible revenue stream. Take a look at some key aspects that you, as a brand, can work around to create that WOW effect the newage customer desires.

9 mins

D2C brands: The New Shining Stars

With India's e-commerce industry projected to grow by 84% to US$ 111 billion by 2024, driven by mobile shopping, it is poised to become a favourable market for fashion retailers on the back of a large young adult consumer base, increasing disposable income and relaxed FDI norms. In less than a decade, fashion D2C brands have raised $756 million.

2 mins

Twin Birds

Through its range of products that serve every fashion need of the country's female audience, both girls and women, Twin Birds strives to be the answer to their growing aspirations and expectations of a fashion line that meets international standards.

1 min

Textile MSMES & their power to employ

The MSME (Micro, Small and Medium Enterprises) sector has been a key contributor to the country's GDP and even during the pandemic, it showed tremendous resilience, helping the economy recover faster from the dip in business due to the lockdown. One of the key sectors to have outshone others and registered tremendous growth textile and apparel MSME. Given its ability to sustain both domestic and exports growth, it may just be the most lucrative segment for creating employment opportunities.

3 mins

A Gem of an Idea

The earliest diamonds, mined from the depths of the earth, were found in India in the 4th century BC and gradually made it across the world, initially via the famed Silk Route. Today, these gems are facing a setback as their mines are fast getting exhausted. Hence, the world has now turned its attention to an alternative - the new-age lab-grown diamonds, produced in a plasma reactor (laboratory) by a process that replicates the natural process of diamond formation that happened billion years ago deep within the Earth's crust. Through this article, we get you the answers to some key questions often raised on their efficacy.

3 mins

Read all stories from {{magazineName}}

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.