Spykar: A Story of Grit, Drive and Gusto

Thirty years ago, Spykar taught us that a pair of jeans was more than a piece of clothing; it was a statement that spoke of one's youth, characterised by an eager, insouciant lifestyle. Today, the brand still stands by its principle of serving the needs of the youth fashionably, a move that has also helped preserve its popularity among millennials and created newer demographics to serve in the course. Sanjay Vakharia, Chief Executive Officer, Spykar, talks about the Thirty years of Spykar'.

- Tripti Mehta

We are eager to hear the story of Spykar from you...

It all started in 1992, so the whole journey actually dates back 30 years. We had very humble beginnings; the idea of launching a brand at that point of time was to serve the consumer we saw in ourselves. We wanted to begin by selling a pair of jeans that was interestingly fashioned and not widely available in the market. Essentially, it was something that would interest the youth of the time because we wanted to bring forth to consumers a much younger product than was available in the market. Back then denims were more a commodity, not looked at as a 'lifestyle' statement. It was just one more piece of clothing! But that's where we were different. We wanted to give the Indian consumer a product that was made in India and matched the sensibilities of the country's youth. Staying focused on our parameters of wanting to serve a young audience and their fashion needs, all within the denim space, is the reason why we are what we are today.