Progressive Grocer - November 2023

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The future of the food and grocery industry is being shaped by the convergence of technology, consumer behavior, and retail strategy. A prime example of this kind of convergence is udaan, India’s largest e-B2B player, which has harnessed technology to redefine the food and grocery landscape. Read the pages 40-56, which reveal udaan’s meticulous strategy in the FMCG business.
Founded in 2015, udaan ventured into the FMCG sector three years later, aiming to unlock its potential and bridge the gap between manufacturers, wholesalers, and retailers for enhanced efficiency and an expanded product range. The company orchestrated a precise interplay of data-driven processes and advanced systems. This begins with efficient availability management, ensuring every product is easily accessible with a simple click.
Currently, udaan’s FMCG business constitutes a robust 30% of its overall operations, recording a remarkable 2x growth in the past year alone. This growth stands as a testament to the transformative power of technological advancements, propelling udaan to the forefront of the industry.