Salon International - December 2020

In this issue

The reality of working from home, social distancing and wearing masks may have impacted the salon industry, thegood news is that, stakeholders claim that footfalls in salons have come back to about 60 percent levels, for some even 90 percent.
The past 12 months have been unequivocally difficult for the beauty business, however only after extreme darkness can one see light at the end of the tunnel. Salon India believes that opportunity arises from every challenge and hence, we bring forth the positives from a disaster called Covid-19. With this as a backdrop unfolds our cover story which is on the positive outcomes that have emerged from Covid-19. On hindsight, if the pandemic hadn’t occured, would consumers have ever been so mindful of hygiene as they are today? Would brands and salons taken pecautionary measures to ensure the health and safety of not only their clients, but of their staff, too?
Would the industry have ever thought of going online to retail some of their professional products? To be frank, I do not think so. Not in a million years. Therefore this progressive change is a welcome reliefcompared to how the industry was working pre-Covid-I9.

Carol Bruguera What a Come Back!

Finalist of the Digital Transformation Awards 2020 held in Barcelona, Spain, meet Carol Bruguera, Owner, Carol Bruguera Salons who has come back from the Covid-19 setback to launch an innovative line of masks made of hair

2 mins

Jason B: A Firebrand in the Making

An inspiration for several others his age, Jason B, Style Director at Levo Salon in Gurugram learned the ropes of the hair industry early in life. With Salon India he shares his views on the industry and why he felt the need to come back to India from the US

4 mins

Schwarzkopf Professional Presents: Styling Makeovers in Less than 30 Minutes!

Festive cheer is upon us and looking good starts with hair! With these super easy styling techniques, you can transform the client’s limp, frizzy, or unmanageable hair into classy and elegant looks. Schwarzkopf Professional comes to your rescue with brand ambassador and celebrity stylist Florian Hurel showcasing a step by step guide

2 mins

Beauty And Wellness Industry Positive Aspects of 2020

The reality of working from home, social distancing and wearing a mask may have impacted the salon industry, but times have changed and today, stakeholders claim that footfalls in salons have come back to about 60 percent levels, for some even 90 percent. The past 12 months have been unequivocally difficult for the beauty business, however only after extreme darkness is one able to see light at the end of the tunnel. Salon India believes that opportunity arises from every challenge and brings forth the positives from a disaster called Covid-19…

5 mins

STREAX PROFESSIONAL, HYGIENIC RESEARCH INSTITUTE

ROCHELLE CHHABRA, HEAD - PROFESSIONAL DIVISION

3 mins

Juan Ayoso

Presents Flying the Flag for Art – Bridal

1 min

Elaha Akbarzada: Faultless Techniques

Elaha Akbarzada, aka Elie, loves working with brides and feels it is an honour to create glamorous looks for them. She uses only the highest quality products that are specially designed to last all day, which means make-up remains flawless from start to finish

1 min

BB Glow: Recommended by an Expert

Dr Mikki Singh, a certified medical expert in Aesthetic Medicine at Bodycraft, is recognised as the architect of new age clinical services. She recommends the BB Glow treatment for a peaches and milk complexion

3 mins

Voesh Professional Pedicures Need of the Hour

Voesh New York offers the perfect solution to your pedicure needs - the innovative ‘Pedi in a Box’! It has combined convenience with sumptuous skin products for the ultimate experience in professional feet care. Kusum, Senior Trainer, JB Skincare Pvt Ltd shares information about it

1 min

Treatments that Made it To the List

There is a definite increase and inclination towards aesthetic treatments. From minimally invasive to advanced surgeries, here are a few treatments that gained traction in 2020

1 min

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Salon International Magazine Description:

Salon International reflects the interest of urban Indians in beauty and service offerings, and opens a window into the world of personal grooming as a business. Read globally by salon and spa owners, hair and make-up artists, professional brands, aestheticians and academicians, and more, in the field of beauty and wellness, the magazine brings with it 360° know-how of the glo-cal industry.

It has top notch content that covers the spectrum with topics on trends, salon management, interviews of experts, market reports, insights and case studies, merchandising strategies, and more.

A comprehensive, youthful and dynamic magazine, Salon International offers its readers quality updates on trends and techniques and cutting edge scoops in the trade. It addresses a sector that is growing steadily (at nearly 40 percent per year in India) with academies growing at 20 percent; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer.

A collector's item, Salon International is a must for new entrepreneurs and established players, both.