Indian Jeweller - June - July 2021

In this issue

REACHING OUT TO THE MILLENNIALS: NOT JUST ANOTHER JEWELLERY AD! - Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul.

Indian Jeweller Magazine Description:

A to Z of jewellery industry, read industry news, special columns like personality plus, retail innovation, designscape, interface, etc International Journal House (IJH) and Gem and Jewellery Information Centre (GJIC) comprising The Journal House Group (JH Group) are non-government bodies which are dedicated to the all-round development and advancement of the Gem and Jewellery Industry and Trade.