WHAT'S COOKING IN F&B SPACE for 2024
The food and beverage industry for the year 2024 is once again on the cusp of groundbreaking innovations. These  transformative developments could redefine how we produce, consume, and think about food. The industry is facing numerous challenges as well, including sustainability, health concerns, and shifting consumer tastes. As the food landscape constantly evolves, various new trends in the food and beverage industry reflect societal shifts, our households, and our mindset. This underlying cultural relevance might explain why certain foods are in the spotlight while others are relegated to the holding cell, so to speak. While it may sound more philosophical than a scientific observation, our prevalent mood and priorities as a nation are influenced by what’s on our store shelves and plates. Experts maintain that while a few of the trends from 2023 will spill over to the new year, some 
innovations and technologies in the Food & Beverage (F&B) sector will wow us. On these lines, we shall explore what the industry soothsayers are saying about the promising new trends in the Indian food industry.

ELIMINATING FOOD FRAUD VULNERABILITIES
Claims are popularly placed on the front of food packages (FOP) as FOP attracts a lot of consumer attention. Presence of claims on the front of a package work as a signpost and help consumers focus on summary information and make an informed choice. When marketers use food images to make consumers remember health claims along with text-based information, consumers make false interpretations based on food images and forget about the text-based message suggesting that the
food is unhealthy. A study published in Elsevier in September 2023 examined the presence of claims on 230 food packages marketed in India and the extent of compliance with guidelines provided by the Food Safety and Standards Authority of India (FSSAI). The results reveal that word claims (natural) and nutrient content claims are most popularly used on food packages. Still, a large number of claims used on food packages cannot be classified or verified due to the absence of clear definitions from the regulator. In addition to this, unhealthy foods carry claims and foods also contain claims which have been stated as prohibited. This calls for timely necessary actions on part of the regulator to protect the health of consumers.

How Customer Centricity & Sustainability is Driving Dairy Industry
The Indian dairy industry is experiencing significant growth, driven by several factors that include increasing domestic demand, government initiatives, advancements in dairy technology, and a focus on improving milk yield and quality. On the global front, International Flavors & Fragrances (IFF), a world leader in food, beverage, scent, home and personal care, and health and GlobalData, UK-based data analytics and consulting company recently published dairy trend report 2024
highlighting five key trends driving dairy and dairy alternative product innovation which will be crucial across the entire category in 2024 and beyond. On the occasion of World Milk Day observed on June 1, we examine some remarkable trends in the Indian dairy industry.

Can Industry-academia Collaborations Drive Innovation & Growth of Food industry?
The concept of sustainability in the food industry has been around for quite some time, gaining increasing attention and importance over the past few decades. While it's not a new term, its importance has grown significantly as concerns about environmental degradation, resource depletion, and social equity have become
more prominent. Historically, agricultural practices were often focused solely on maximising yields and profitability without much consideration for the long-term impacts on the environment or society. However, there has been a shift towards more sustainable approaches to food production, processing, and distribution.
Experts maintain that Industry-academia collaboration will play a crucial role in the growth and sustainability of the food industry. Let's take a closer look at how academia and industry can tackle issues like food safety, innovation, technology adoption, sustainability, and food security, which are critical for the Indian food industry.

What's Driving Nutraceutical SUCCESS?
In recent years, India has witnessed a significant surge in the demand for nutraceutical products owing to a growing awareness of health and wellness among its population. This trend has led to the emergence of numerous nutraceutical manufacturing companies across the country, each striving to deliver high-quality products catering to diverse consumer needs. The story of nutraceutical manufacturing in India is one of innovation, quality, and market expansion. Initially, the industry faced challenges related to regulatory frameworks and consumer scepticism about the efficacy of such products. However, over time, as scientific 
research validated the benefits of various nutraceutical ingredients and formulations, consumer confidence began to grow. Many Indian companies seized this opportunity by investing in research and development, formulating products backed by scientific evidence, and adhering to stringent quality standards.
explore more on the driving factors that can take the industry to the next level.

How Food Industry is Embracing TECH-DRIVEN FUTURE
In an era defined by innovation and disruption, it's no surprise that the food technology landscape in India is undergoing a remarkable transformation. This change isn't just about what we eat; it's about how our food is produced, distributed, and consumed. The amalgamation of technology and food tech is not only cutting edge but also a dire necessity. We can see that the food tech industry in India is on the cusp of a monumental transformation, driven by technological advancements. The shift from traditional to tech-driven processes has been particularly prominent in recent years. With over 3000 startups in the food technology space, technology 
is making a significant presence in the food and beverage industry mainly in online food delivery and online grocery. The online food retail market is just 2.5 per cent of the overall food market with revenue touching $997.30 billion in 2024 and growing at an expected rate of 7.96 per cent (CAGR 2024-2028). It encompasses various aspects of the food industry, from agriculture and production to distribution and consumption. Let's dig deep and unearth how technology is reshaping India's food tech sector.

Addressing Heart & Lifestyle Diseases with Nutraceuticals
In India, the treatment of Cardiovascular Diseases (CVD) market is estimated to achieve a revenue of $10.52 billion by 2024. Looking ahead, the market is projected to experience a compound annual growth rate (CAGR 2024-2028) of 6.59 per cent. This growth is expected to lead to a market volume of $13.58 billion by 2028. In terms of global comparison, the United States is anticipated to generate the highest revenue in the CVDs market, reaching a staggering $134.10 billion in 2024. India's growing middle class and increasing access to healthcare are driving demand for innovative treatments for CVDs, according to a report by statista. Over the past few decades, health and fitness have become a priority for people. Hence, there is a special emphasis on diet, nutrition, exercise, and supplements. Nutraceuticals which were once an innovative concept, now hold a prominent position in people’s health journey, acting as health partners and offering added health benefits. It has become increasingly popular in recent years, with a growing number of people taking an interest in their health benefits. Let’s deep dive and take a look at the newfound interest in nutraceuticals. 

How Funding is Propelling Food Industry
In November, India witnessed the second edition of the mega food event ‘World Food India 2023’ in New Delhi. Inaugurated by Prime Minister Narendra Modi, the event had the crystal clear vision of showcasing India as the ‘Food Basket of the World’ and celebrating 2023 as the International Year of Millets. The PLI scheme in the food processing sector is providing huge assistance to the new players in the industry. He further underlined that there is no sector in the food processing industry where India has not shown unprecedented growth and it is a golden opportunity for every company and startup associated with the food processing industry. The share of processed foods in India’s agricultural exports has grown from 13 per cent to 23 per cent, making an overall increase of 150 per cent of exported processed foods. Today, India stands at the 7th position with an overall export value of more than $50 billion in agricultural produce. The domestic food market is projected to grow by over 47 per cent between 2022 and 2027, reaching $1,274 billion. In 2023, the food market will generate $963 billion in revenue and the market is anticipated to expand at a CAGR of 7.23 per cent between 2023 and 2027. We at nuFFOODS Spectrum,  are keeping a close watch on India’s evolving and flourishing food industry and are equally amazed and proud to see it growing beyond expectations.

Quest for HEALTHY SUGARS
The Indian food industry is trying to make its products more diabetes-friendly by using  sugar substitutes, reducing sugar content, and using sugar reduction technologies. However, there are potential drawbacks to each of these approaches. Sugar substitutes may have negative health effects, such as increasing the risk of type 2 diabetes and cardiovascular disease. Reducing sugar content can often lead to a decrease in taste and texture, so food manufacturers may add more fat or salt, which can also be harmful to health. Sugar reduction technologies are a  more promising approach, but they are still relatively new and not yet widely used. Let’s 
explore further.

Superfy My Food
The young and the health-conscious have always been on the lookout for the very best in terms of nutrition and health benefits from their daily foods. Three years post-COVID-19, the market is abuzz with new and improved food products that claim to address this growing need of the Indian population, especially in the urban areas. Ready-to-eat and ready-to-cook Superfoods seem to have taken the fancy of a wide section of the population. These foods are not just convenient for daily use but also solve the concerns of under-nutrition, protein and vitamin deficiencies rampant in the country. Let’s explore the Superfoods space and check out a few notable players in India. 

Promoting Public Health with  Food Safety
To regulate the manufacture, storage, distribution, import, and sale of food and to facilitate the safety of  food, on September 5, 2008, the Government of India set up the Food Safety and Standards Authority of India  (FSSAI) . Five years into the launch of FSSAI, in September, 2013, MM Activ Sci-Tech Communications, India's leading Tech Media and Events company launched nuFFOODS Spectrum, India's first magazine catering to  the Nutraceuticals, Nutritionals, Functional Foods and Dietary Supplements sector. With the changing market requirements MM Activ changed the focus of the magazine to Food Tech and Business Industry covering Food Ingredients, Food and Beverages, Food Processing, Food Packaging, Food Technology, Dairy Technology, Food Testing Labs and allied sectors. This month we are celebrating the 10th anniversary of nuFFOODS Spectrum  To mark this special occasion which coincides with the 15th anniversary of FSSAI, we have reached out to the industry leaders and covered the views of 15 experts from the industry. The experts have not only applauded the role played by FSSAI so far, but also offered suggestions and set an agenda for FSSAI to make the industry consumer friendly and robust to compete locally and in the global market, while protecting and promoting public health through the regulation and supervision of food safety.

Demonising Synthetic Sugars
It's official, India has become the Diabetes Capital of the World. A June 2023 Indian Council of Medical Research–India Diabetes (ICMRINDIAB) study reveals that India is home to 101 million diabetics. With the increase in diabetics, the demand
and use of food products, beverages, and health supplements using nonsugar sweeteners (NSS) or sugar substitutes is equally flourishing in India and worldwide. However, the WHO's guidelines on the use of NSS is worrying the F&B sector and prompting the latter to counter it. Let's explore further.

Ensuring Food Security by ELIMINATING Wastage
The post-pandemic world is poised for a great reset that could trigger a global upheaval in food production, supply and end-consumer access. While some organisations have been claiming that climate change is responsible for these developing scenarios, scientists in the field of meteorology, geoengineering research and agriculture reveal otherwise. The latter maintain that a real-world and scientific approach to increasing food production, and tech-enabled storage while reducing food wastage is the key factor in preventing food scarcity. Food processing companies have called for collective action in tackling food security and food safety, many of whom are actively investing in their R&D, launching innovative solutions and making significant efforts in cutting down food loss. However, it’s important to mention that the global efforts in this space are markedly high as compared
to the Indian market, primarily in terms of launching new technologies and solutions.
Although the attempts can be seen at the academic level in India, it’s high time for Indian companies to look into R&D investments in this matter. Let’s explore this further.

How Technology is Impacting Dairy Industry 
The Indian dairy sector has been going great guns since Verghese Kurien unleashed
the White Revolution in India. There's been no looking back, despite numerous challenges by way of fodder shortage, milk adulteration, cattle diseases and shifts in dietary habits of a major section of the urban population over the years. Milk from the dairy (not plant-based faux milk), continues to be a part of Indian breakfast tables. The dairy market in India hit the Rs 1,489,980 crore mark in 2022. As per market research firm IMARC Group, the market is expected to reach Rs 3,118,570
crore by 2028, exhibiting a growth rate (CAGR) of 13.2 per cent during 2023-28. Yet,
there still remain challenges that ought to be addressed. Let's examine the dairy sector's present and future outlook in terms of innovations in new technologies, governmental policies, and more.

Rationale for Ramping up Food Testing Labs
Food adulteration has long been a significant concern in India. High-profile cases involving Nestle’s Maggi noodles and honey from established Indian brands such as Dabur and Patanjali are among the most controversial, sparking public outrage. In response, regulatory bodies such as the Food Safety and Standards Authority of India (FSSAI), and the Food and Drug Administration (FDA) have been actively improving laboratory standards and developing new initiatives for the efficient functioning of food testing labs. In this article, we will examine the efforts being made by food regulators in India to revamp the food testing systems and how the industry is responding to these efforts.

$10B Export Target for Booming SPICE Industry
In recent years, India’s spice exports have witnessed an impressive surge, with a 115 per cent increase in volume and an 84 per cent rise in value between 2014 and 2021, reaching a historic high of $4.2 billion in 2020-21. This remarkable growth has captured the attention of several multi million-dollar FMCG companies in India, who are now eyeing the spice market. Startups in the sector are also not lagging behind. With the Spice Board of India and other government bodies introducing various initiatives for the sector’s growth, it's worth examining what the Indian spice sector looks like in 2023.

Women Milletpreneurs of India
Prime Minister, Narendra Modi has emphasised in his speeches the growing demand for millets and its potential to enhance the income for growers and improve the nutrition available to consumers. To ensure sustainability of the millets revolution in India, it is essential to engage women not only as farmers but also as industry leaders and entrepreneurs. This Women’s Day, let’s take a look at some of the emerging Women Milletpreneurs of India and how they are empowering the food industry by 
driving the millets revolution forward

Going Green with Eco-friendly packaging
Sustainable packaging has been consistently gaining acceptance in the packaging industry for quite a long time now, becoming quite a buzzword in the sector. Historically, actions by fast-moving consumer goods (FMCG) companies and retailers have mostly focused on quick wins such as reducing  weight and materials usage, to enable them to lower their packaging costs. Curbing the use of plastic packaging and changing packaging materials comes at a cost in terms of additional complexities and trade-offs. Not all types of actions have the same impact on the different aspects of the sustainability footprint. Technical and economic feasibility varies by plastic type and application, as well as by geographic region, and cost implications go beyond just packaging material prices and conversion costs. Shipment of packaged food containers from Maharashtra to Gujarat, for instance, is more economical if the current traditional packaging is considered. Swapping it with the new alternatives to plastic is a bold move as it greatly impacts costs. Here’s a look at how the Food & Beverage (F&B) industry has been driving innovations in the sustainable packaging space in India and globally.

Startups Bet Big on Innovative Wellness Offerings
Indian food startups are increasingly upgrading to keep up with the changing consumer behaviour and market demand. The pandemic-induced market transformation which was mainly ruled by innovative offerings in different industries, functional food innovations are progressively occupying  the shelves. Startups have realised the jump in demand for wellness related products and services, with mental health, women’s health and preventive nutraceuticals leading in the consumers’ list of priorities. The newfound demand is being increasingly tapped by startups and as a leading  positive, the government has been spearheading the ‘startup cause’ by the Startup India initiatives, including incentives. With such a perfect recipe for success, let’s see what some of the innovative startups are bringing to the shelves and what’s in store for 2023 and beyond

FLOURISHING Functional Foods & Supplements Sector
While illnesses concern only the affected population, wellness needs are universal. Some of the top wellness concerns that have witnessed traction in India this year relate to nutrition, immunity, digestion and weight management, creating innumerable growth avenues for food companies. Incorporating immunity-boosting
ingredients in familiar food items and customising by cohorts, such as added protein
for young consumers and vitamins for those pursuing fitness, has helped food brands to tap a health-conscious audience, by encouraging them to try new things. Hence, like in 2021, it can be said that the trend in favour of dietary supplements continued to climb in 2022.

Can INDIA become # 1 Processed Food exporter?
Globally, the demand for higher processed food has been growing relatively faster compared to the unprocessed and primary processed categories. This demand is further expected to accelerate with structural shifts in consumer behaviour like demand for convenience, quick and easy options that combine taste and
nutrition out of boxes and sachets, saving time, effort and other resources. It has become crucial for the Indian food processing sector to focus strongly on exports, as India not only has the opportunity, but also the capability to address the global market.

What's Feeding Eating Disorder Epidemic?
Although there has been a constant surge in the rate of eating disorders (EDs) across India, there is surprisingly very little scholarly literature available about it, within the country, as the area remains significantly under researched and poorly reported. The small amount of existing data, recorded mostly by psychiatrists, is further impaired by two factors: it is neither based on substantial nationwide surveys on the issue, nor does it involve a credible official body for data-gathering. Moreover, the differences between cultures and psychology in Eastern and Western countries, further exaggerates the variations in diagnosing and  managing ED, making the issue more complex. Let's explore the reach and impact of this disorder and how it's being addressed.

Is F&B Sector Mindful of Sustainability?
Sustainability has become a growing trend in the food and beverage (F&B) industry right now. The need for sustainability has turned critical in the food business. Not only is the F&B industry at risk from climate change, the food system is also a major contributor to climate change in terms of greenhouse gas emissions. A sustainability strategy is crucial for F&B companies, to maintain business continuity and remain competitive into the future. All segments across the F&B sector be it packaging, production, sourcing, turning vegan or reducing food wastage, are moving in this
direction. Sustainability is no longer perceived merely as an aspect of corporate social responsibility, instead it has taken on a critical function of the business, influencing prioritisation of investments.

WHEN FOOD SAFETY IS PARAMOUNT
Over the past few years, the Food  Safety and Standards Authority of India (FSSAI) has put in considerable effort to encourage food safety research and innovation in the country. Many initiatives are under way to foster the scientific spirit among private and public institutions in food safety research. One such appreciable initiative is the Eat Right Research Awards that identify and reward innovative, high-quality research in food safety and nutrition. The 2022 awards spotlighted some ground-breaking research which has the potential to be hugely impactful. Here, we take a look.

Return of 'TV Dinner' Era?
It is increasingly becoming difficult for folks to find enough time to cook a meal at home. Hectic work days and even more busy weekends makes for a perfect recipe to order in or opt for the next best thing - Ready to Cook Fare. This trend is similar to a sudden surge of the concept of 'TV Dinners' (mostly ready to cook frozen peas and meats) in the United States in the 1950s and 1960s. With manufacturers striving their best to dole out nutritious and easy to prepare foods, the market has finessed a steep growth curve. The ready-to-eat (RTE) food market in India is projected to grow by $751.43 million during 2022-2026, progressing at a CAGR of 18.63 per cent. Additionally, India’s export of Ready to Eat (RTE), Ready to Cook (RTC) and Ready to Serve (RTS) food products under the Agricultural and Processed Food Products Export Development Authority (APEDA) basket has registered a significant growth in the last one decade. As a result, both public and private sectors are increasingly diversifying their product portfolio to cater to the growing demand in this category

What’s Stirring-up Dairy Sector
For Indians, milk and milk-related products have always been one of the wholesome sources of nutrition. More and more consumers expect value-added product categories from dairy players as the work-from-home culture takes root in urban India. Convenient and nutritious food options like ready-to-consume dairy products, functional foods, or healthy snacks have become 'the trend'. In such a scenario, certain emerging Indian dairy startups are riding high on innovations and expanding nutrition-focused product p ortfolios.

Promoting Innovative Nutritional food.
Adolescence, as defined by the World Health Organisation (WHO) is a period of rapid physiological, sexual, neurological, and  behavioural growth, and it lays the
foundation for adopting adult roles and responsibilities. As quoted by UNICEF, “Adolescence is a nutritionally vulnerable time when rapid physical growth increases
nutrient demands. Dietary behaviours established in adolescence may contribute to nutrition-related problems that have consequences for long-term health.” In a country like India where adolescents and young people account for nearly one quarter of the total population, improving food habits for adolescents to reduce the
prevalence of life-long health problems becomes extremely important. Keeping in
mind adolescent nutrition requirements in our country, the government and the food industry are taking initiatives by launching many new schemes and products.
Let's get up close and find out more.

Is Seafood Industry GROWING SWIMMINGLY?
In the last few years, India has undergone major changes in the seafood sector. The major constraint that stands in the way of seafood sector development is that the increase in consumption has not been uniform across the regions. The average annual per capita consumption of fish is 16 kg globally, whereas India has very low per capita consumption of 7 kg per capita annually. As projected by Parshottam Rupala, Minister of Fisheries, Animal Husbandry and Dairying in a conference, there is a need to focus on increasing domestic consumption of fish by creating demand for frozen fish in the country.

EXUDING EXUBERANT LEADERSHIP
Women continue to sustain the quest to make a mark in the workplace and balance their personal and family life. Pandemic or not, woman power has not diminished one bit, and it shows in their exemplary achievements in India and the rest of the world. On the occasion of Women’s Day, FFooDS Spectrum salutes 10 inspiring leaders of the food and beverage (F&B) industry, for motivating others around them, breaking the glass ceiling, and paving their own paths in 2021. These 10 women are powerhouses in their respective fields, inspiring not just their employees and the people around them, but other women and the next generation of women leaders.

Raking-in the Dough' with HEALTHY BAKES
Recent years have borne witness to consumers demanding healthier baked goods. Demands for sugar-free, high fibre, gluten-free, whole wheat, millet-based foods are seeing rising demands. The organised sector as well as the unorganised sector has been paying heed to consumer demands and innovating with healthier alternatives to the satiate consumer demands. Let's get to the bottom of this 'forever growing' sector.

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NuFFooDS Spectrum covers Nutrition, Nutraceutical, Functional Foods, Dietary Supplements. It is an integrated B2B media platform for the Nutritional and nutraceutical industry covering Nutrition, Functional Foods & Beverage, Dietary Supplements, Ingredients and allied sectors.  
The Monthly print issue of NuFFooDS Spectrum will cover in-depth stories on business and market, research and development stories in the nutrition, nutraceutical, Functional Foods, Dietary Supplements and Ingredients industry. Besides, it will cover news, trends and analysis, business and investment opportunities, technology breakthroughs, product features and event listings, quick insights about the Industry on regular basis. Whereas the online edition will cover the above all at regular intervals with daily updates on the industry.

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Nuffoods Spectrum - FFOODSSpectrum Jan 2024

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