Inner Secrets - July 2019

In this issue

Mahawar Zari Centre – The story of this multipurpose store, Visual Storytelling The gizmo of retail renaissance, The untapped potential of a magnificent city
Gwalior...

V-Star

Opens a new innings with Shikhar Dhawan!

2 mins

Budget 2019-20: A Confusing Cocktail For Textile Industry?

The last few months have been quite pensive for those who belong to the textile and apparel industry. It all began during the month of February 2019 when the then Finance Minister Piyush Goyal came up with the interim budget.

3 mins

Mahawar Zari Centre The Story Of This Multipurpose Store

Cushioned amidst the crowded shops, connected by the busy lanes, flocked by the city dwellers and served by eight humble men, sits a store so honest and antique emitting a radiant charm that’s over four decades old. This multi-store retail outlet of Dehradun sure has more to its folds than what meets the eyes.

4 mins

Arora Sales

The tale of an unstoppable legend!!!

4 mins

Bodycare International The Roar Of Indian Intimate Wear Industry!

Amidst the explosions of the penny-pinching Indian intimate wear players and the unrestrained influx of the swanky International brands, the stunning saga of Bodycare international was weaving a new history in the golden pages of Indian intimate wear industry. It is a story of unwavering determination and resilient strife embodied in the DNA of several generations that grappled not for months or years but for decades to finally find their foot at the peak of this industry.

10+ mins

Visual Storytelling The Gizmo Of Retail Renaissance

The World Of Brick And Mortar Is Seriously Shaking. Though We Might Not Have Felt The High Intensity Of This Impulse, But A Big Tide Is Heading Our Way. The Epicentre Of This Quake Is Sure Down The West But Its Ripples Have Spread Far And Wide. With The Advent Of Technology And Online Retailing, Most Retail Stores Including The Big Names Like Gap And J.crew Have Already Gone Dead And The Apocalypse Isn’t Too Far. After Much Retrospection Of The Current Situation, Many Interesting Insights On The Subject Have Surfaced. While Some Said “physical Retail Isn’t Dead, Boring Retail Is”, Others Claimed, “it’s Not The End Of Retail But The Beginning Of A Retail Renaissance”. After Ripping The Reports Of Many Experts, It Can Be Said That The Old Boring Dying Traditional Retailing Is In Dire Need Of A Magical Make-over!

5 mins

The Untapped Potential Of A Magnificent City- Gwalior

Gwalior, A City Parked In The Periphery Of Madhya Pradesh Dotted By Lofty Hills And Breath- Taking Views Echoes The Stories Of Valorous Glory; The Brave Heart Of Rani Laxmi Bai, The Magical Musician Tansen And Many Such Notable Personalities Have Once Breathed In This Land. Embellished With Famous Forts And Temples, Palaces And Monuments, Local Bazaars And Musical Culture, This Royal City Seems Like A Place Straight Out From Our History Books. Over The Centuries, The City Has Hosted Many Dynasties And Several Rulers, From The Rajputs And Tomars, Mughals And Marathas, To The Scindias, Which Inscribed An Influential Footprint Of Different Cultures Giving Gwalior Its Unique Appeal And Facade.This Cultural Hub Of Madhya Pradesh Owes Its Fame To The Impregnable Fort Which Is Perched Atop A 300ft Hill. Mounted On The Steep Hills And Guarded By The High Walls, This Formidable Structure Has Garnered The Reputation Of Being One Of The Most Invincible Forts Of India. The Scenes Of Epic Battles, Musical Renaissance, And Folklores Of Brave Dynasties Are Intricately Woven Into The City’s Fabric, Painting A Vivid Picture Of North India’s Tumultuous History. The Historic City Today Is A Major Attraction For History Buffs And Architecture Aficionados, Who Travels All Across The World To Get A Glimpse Of The Majestic Beauty. Also, The Great Shopping Potential Wrapped In The Chanderi And Maheshwari Saris, Lacquerware, Metalcraft, And Hand-woven Carpets, Soothes The Eyes Of The Antiquarian, The Shopper And The Hobbyist.

6 mins

Ringing The Bell Of Monsoon Sale

Finally, the rain has poured down!!! Soothing the sore bodies and breezing the burnt skin, monsoon rains have arrived to envelop the earth in tender greens. With waterfalls all around, greenery spellbound, the weather pleasant and raindrops drizzling, it calls for a perfect drive or a smooth get-away for a weekend stay. The monsoons ring in the times to relax and celebrate, go out in the nature and live a moment to treasure! After the irked mood of the summer pain is washed away by the monsoon rain, it gives the perfect opportunity to treat the shoppers with some tantalizing sales. This is the season when people either prefer to go away for a drive to catch a breath of life or they turn to their bed and spent the day in a lazy mien. Running to the retail shops to hold the glossy bags in hand while drenching in the rain or clenching the umbrella tight, is last plan one would make. Hence, it becomes very important for the retailers to up their game and for the e-tailers to add fuel to the flame to make sure the people with no plan of shopping are bound to step out and the casual visitors who were just lingering in the lingerie section comes out with a new bag in their hand or a new product in their cart.

5 mins

The Top 10 Leading Intimate Apparel Stores Of Gwalior

AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.

6 mins

The Epic Evolution Of Consumer Behaviour

A lot has happened in the past twenty years! As the millennials took the reign in their hands, the world has experienced some seismic changes. It has boomed with a bang, internet became accessible, things got automatized, standards hiked, paradigms shifted, feminism sprouted, convenience became a way of life, time became priority and money easy. That’s not it! The more drastic and perhaps dramatic shifts are witnessed in the world of trade, specifically in the department of fashion and more atomically in the intimate wear industry. The retail stores were made to fit in the palms of consumers, information lingered in their fingertips, awareness erupted with the campaigns, posts and feeds and customers emerged as the undisputed king. The product that was once treated as the core of a company has now been replaced by the customers.

6 mins

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Inner Secrets Magazine Description:

Started in the year 2006, Inner Secrets has managed to carve a niche for itself in a short span of time as the most informative and comprehensive journal on the intimate apparel industry. Published by Peppermint Communications Pvt. Ltd., the magazine has editions in two languages - English and Hindi. It has a strong readership among Indian retailers; Heads of departmental stores, distributors, manufacturers of raw materials, intimate wear brands, marketers, e-commerce businesses, etc. Its Hindi edition has circulation strength of 25,000 copies whereas its English edition has a circulation of 35,000 copies. Owing to its diverse readership, Inner Secrets’ content includes retailing innovations online as well offline, technological innovations in the field of textiles and foams, interviews of business tycoons and manufacturers, Head-Of-Department, coverage of various international trade fairs and business related events, expansive cover-stories on manufacturing and retailing aspects, etc.