PR COMMUNICATION AGE - August 2017

In this issue

The August 2017 issue brings you the latest update about the latest development in the Public Relations and Communication sector in India. We have covered articles on Social Responsibility and Community Development - A Case Study of Reliance Groups by - Dr. Morusu Siva Sankar & Dr. A. Rama Mohan Reddy, Environmental Management Accounting and its role in Identifying Environmental Costs by - M. B. S. Sravanthi, Dr. A. Amruth Prasad Reddy & Shaik Rehana Banu, Multi Platform advertising and Research methods by S. Ganesh
It also covers update new and interesting features. Happy Reading!!

Social Responsibility And Community Development - A Case Study Of Reliance Groups

Abstract Dhirubhai Ambani returns to India in 1957 after a stint with A. Besse & Co., Aden, Yemen. He starts a yarn trading business from a small 500 sq. ft. office in Masjid Bunder, Mumbai, but dreams of establishing India's largest company.Reliance has always made sustainable development the cornerstone of its business strategy to achieve sustainable and profitable growth, creating in its wake thriving eco-systems around all its businesses. To provide impetus to various philanthropic initiatives of RIL, Reliance Foundation (RF) was set up in 2010 as an expression of its vision towards sustainable growth in India. India is a nation of a billion dreams, a billion aspirations and above all great opportunities. To turn these dreams into reality, especially for the vulnerable sections of the society, Reliance Foundation has taken the path of inclusive development to address their basic needs. Reliance Foundation has cumulatively touched the lives of 4 million people in over 5000 villages and various urban locations. Reliance's contribution to the community are in areas of health, education, infrastructure development (drinking water, improving village infrastructure, construction of schools etc.), environment (effluent treatment, tree plantation, treatment of hazardous waste), relief and assistance in the event of a natural disaster, and miscellaneous activities such as contribution to other social development organisations etc. RIL's CSR teams across its manufacturing divisions interact with the neighbouring community on regular basis.

10+ mins

Multi Platform Advertising And Research Methods

Multi Platform advertising research has come from developed capitalist economies to India. There are three research methods in Multiplatform advertising, communication or in mass communication: Survey research, content analysis and controlled experiment. Let us take a look at each one of it.

6 mins

Education News

Central plans to spend over Rs 20,000 Cr on new IITs

2 mins

Travel & Tourism News

NCR's second airport at Jewar Civil Aviation Minister Ashok Gajapathi Raju confirmed that the Centre had given an in-principle nod to the greenfield project of the National Capital Region (NCR)'s second airport at Jewar in Greater Noida, Uttar Pradesh.

4 mins

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PR COMMUNICATION AGE Magazine Description:

PR Communication Age', the only monthly journal on public relations & communication in India, in its present form is the outcome of extensive study and research work conducted in this field for over a decade.

In this scientific age when information and technology has scaled new heights, public relations and communication is not only an integral part of organisational functioning but also considered inevitable!.

The aim of this journal is to spread the message of public relations and communication so that there is better understanding among all the concerned.

The journal is a must for Company executives, professionals, management experts, academicians, students, insurance agents, Universities, Libraries, etc.