Verve - October - November 2019

In this issue

As the festive season calls for indulgence, we say indulge the things that you’re expected to suppress: your high-reaching hopes, your idiosyncrasies, your non-conforming opinions, your vulnerabilities and even your fears. In this issue, we consider the benefits of looking inward and reflect on the relevance of social norms that dictate the length of a woman’s hair through a pixie cut-sporting Mallika Chandra's experiences and discover the motivations behind six people learning new and unfamiliar languages. Sukhada Tatke shares her life-altering experience of swimming in the outdoors for the first time and writers Rana Safvi, Priya Malik, K.R. Meera and Nadika Nadjaq create exclusive works of microfiction in Urdu, Hindi, Malayalam and Tamil to highlight India's diversity of mother tongues.

Spotlighting the modern-day approach to marriage and weddings, we also put together a special section that examines the mindset of women who are breaking with convention like the resilient Asha Parekh, who determinedly shunned matrimony in an era when getting married was the ultimate dream of many women and a queer, kinky, non-monogamous Jaya Sharma, who is still stirred by dreams of a traditional wedding.

Now on the cusp of a new decade, make the resolution to allow your focus to shift to your internal sphere so that, eventually, you can find meaningful joy in the world around you. Celebrate yourself with our latest issue, now on stands.

Verve Magazine Description:

Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.