Verve - December 2019 - January 2020

In this issue

The Citizenship (Amendment) Act (CAA) was passed while we were well into conceptualising this issue. And, in the wake of the national rebellion fomented by this political act, the paradox of thinking about ambition, motivation and being inspired became penetratingly obvious. It turned into a lesson in overcoming hopelessness, in retaining faith about the future as we encountered stories of incredibly resilient, strong-willed and innovative people who have forged new paths in their various pursuits and chosen to be driven by optimism.

While still working at venture capital firm Sequoia, cover personality Ankiti Bose co-founded the start-up Zilingo, a digital fashion marketplace that will soon place her in the exclusive list of female Indian entrepreneurs heading a unicorn. We pair her with Kiran Mazumdar-Shaw, founder of biopharmaceutical company Biocon, role model for young women entering the business world and a leader who is synonymous with self-empowerment. Our latest issue also features former film producer Nikhil Taneja whose digital content platform Yuvaa seeks to erase the stigma that surrounds the notion of asking for/getting help regarding one's mental health, the inspiring journeys of mountaineer Priyanka Mohite, triathlete Solonie Singh Pathania and ultrarunner Anjali Saraogi who have managed to sustain careers and excel in extreme outdoor sports, and dance reality show veteran Alisha Singh trying on the latest Indian streetwear trends. On stands now.

Verve Magazine Description:

Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.