Point of Purchase - September 2019

In this issue

Market Updates

International POP

Cover story

Recycling in the POP industry: Who will take the lead?

Brand Talk

Anshul Agrawal, Director, Zed Black - MDPH

Vinay Chandran, VP, Marketing, Melam

Venu Srinivasan, MD, Leo Coffee

Tech Startups

Anand Prabhu Subramanian, Co-founder & CEO, Infilect Technologies

Ashish Jhina - COO & Co-founder, Jumbotail

Shopper Marketing

When shopper insights drive merchandising designs

‘Great POS solutions need more than quantitative data

Brand Baaja

Red bull kicks off festive high in stores

Technology

‘Retail brands would need to understand the whole consumer journey’

How Walmart approaches last-mile convenience

News Roundup

Resource

Calendar

Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.